There are countless different things you can spend your time on when you are managing a website or blog. I don’t know about you, but personally I could fill just about any number of hours that my work week could possibly have, because there are always other things that I want to be working on. With a limited amount of time being available it is important to use your time on the things that will get results for your business, and one of those priorities should be to build an email list. In this article I’ll mention 10 reasons why you should be making your email list (or lists) a major area of focus.
About 3 months ago I published a post Zero to 5,273 Subscribers in 90 Days where I covered the process I used with one of my sites to start building an email list. Today I’d like to follow up on that email and show the progress of that project over the past 90 days. I know building an email list is a major priority for many people who are reading this and so I hope there is some information here that can be useful to you with your own projects.
Late in 2014 I launched a new site as a side project with the goal of selling digital products. In late December I set up a mailing list with GetResponse and took a few steps to attract subscribers to that list. After 90 days that list reached 5,273 subscribers. That’s certainly not the fastest growth in the history of email marketing, but it’s not bad and does provide a good start that should continue to send traffic and generate sales.
While I have been prioritizing email lists for the past few years I took a different approach with this list, and I wanted to put together this quick case study to show the specific steps that I took. If you are getting started with email marketing hopefully this info can help you to grow your own list a little faster.
Regardless of what type of online business you are running, growing an email list is one of the best ways to build sustainable traffic and income. One of the common challenges that many bloggers and marketers face with building an email list is a fear of losing subscribers.
Of course, the goal is to gain subscribers not to lose them, but you shouldn’t be worried about people choosing to no longer receive your updates by email.
Every email that you send to your list will need to include an unsubscribe link that allows people to easily remove themselves from your list (and if you’re using a service like GetResponse or AWeber this will all be handled for you automatically). So every time you email your list you are likely to have some people that choose to unsubscribe.
Some bloggers and marketers worry so much about people unsubscribing that it prevents them from emailing their list at all, or limits them to very infrequent emails. The whole purpose of growing your list is to be able to stay in regular contact with your followers, so infrequently or rarely emailing your list almost defeats the purpose.
If you want to get the best results with email marketing you will need to ditch the fear of people leaving your list. In reality, it’s really nothing to fear, and we’ll look at 7 reasons why.
Regardless of what type of website you have and what industry it is in, growing a responsive mailing list should be a top priority. Email lists can be used to stay in close contact with your most loyal followers and customers, increase traffic to your site, promote and sell your own products, promote affiliate products, and much more.
With all of the search algorthim changes Google has made over the past few years, and all of the sites that have lost loads of traffic as a result, an email list should be your first line of defense. Reducing your dependency on Google for traffic is an important step towards increased security for your traffic and income.
So you know that you need to grow your mailing list, but getting subscribers can be a challenge. Your typical visitor sees countless optin forms and offers each day, so in order to get people’s attention and encourage new sign ups you will need to make growing your list a major focus.
For WordPress users there are a number of plugins that exist specifically for the purpose of helping you to build your list quickly. In this post I’ll highlight 15 of the most noteworthy plugins of this kind. Some of them are free, but the majority must be purchased. Purchasing a plugin to grow your list faster can actually be a very wise investment if you put it to good use, as a larger list can allow you to very quickly recover those costs.
Email marketing is a critical part of doing business and making money online. If you’re not already focusing on growing your list, you should make it a priority today. And if you’re already building a list, being able to make even a small increase in conversion rates can have a dramatic impact on the growth of your list and its effectiveness.
With an established email list you’ll be able to stay in close contact with your most loyal followers, offer valuable information and content to them, promote your products and services, and generate traffic to your website or blog. As countless websites and blogs have experienced crushing drops in search engine traffic due to Google’s algorithm changes and updates, growing a mailing list is increasingly important for the long-term stability of your business.
In this post you’ll find links to a wide variety of resources, tools, and articles that can help you in your own email marketing efforts.
Email marketing is a critical aspect of building a business online. Although the topic of email marketing gets a lot of attention, a very small percentage of businesses and entrepreneurs are maximizing their potential impact with email marketing.
In this post we’ll take a look at 10 practical and helpful tips that you can implement to get more out of your own efforts to grow and manage your list. Each tip comes from a different expert or company. Take a look at the tips and see which ones you need to implement in your own email marketing efforts.