Back in January I published a post about how I was able to more than double my traffic from Pinterest in just 30 days. A few months have gone by since that time and I wanted to follow up to show the results over a longer period of time. One of the reasons I love Pinterest is because, unlike most other social networks, it has the potential to be a consistent source of traffic. Facebook can lead to huge traffic if you get a link shared on a popular fan page, or if your content is shared/liked by loads of users, but that traffic is always short-lived. The life of a post that gets a lot of pins at Pinterest can be far longer. This reliability and consistency makes Pinterest an extremely valuable source of traffic that shouldn’t be overlooked.
Social networks like Facebook, Twitter, and Google+ get the majority of attention from bloggers and marketers, but Pinterest is a site that has become one of my favorites over the past year. Although all of the major social networks have become more visually oriented in recent years, Pinterest is almost exclusively visual.
There are a lot of reasons to like Pinterest, but what really separates it from the other leading social networks is its ability to send ongoing traffic to your site or blog. With Twitter you may be able to drive visitors to your content through your own tweets or tweets from influencers, but the lifespan of a tweet is usually only a few hours. After several hours the link in that tweet is unlikely to continue to send traffic to your site.
Pinterest, on the other hand, is much more likely to become a stable source of traffic that sends visitors on a daily basis. Of course, in order for this to happen you will need to get your items re-pinned, preferably on some influential boards, and that is what I will cover in this post.
Although most blog posts are primarily text, graphics and images can be extremely effective for holding the interest of your visitors and for improving your results with social media. With major social networks like Facebook and Twitter become more graphically-oriented, quality images can go a long way in helping your content to stand out, get shared more frequently, and attract more traffic. And with Pinterest visual content is everything.
But if you are not a designer you may be unsure of how you can get quality graphics for your blog without hiring a designer. The good news is that you don’t need to be a designer in order to get effective images, and you don’t need to hire a designer or own Photoshop. Canva is a free web app that makes it possible for anyone to create graphics for a variety of purposes, including use with your blog posts.
Social media clearly provides tremendous potential for bloggers and other marketers to get unparalleled exposure. Many of the challenges that arise with social media marketing involve using your time in the most effective way possible. There are so many different social networks out there, and it is difficult to know which ones you should use and how many you should be focusing on. And it can be equally challenging to use social media effectively without allowing it to consume all of your time.
I recently reached out to some of the leading experts in social media marketing to ask them two questions about using social media efficiently. The first question relates to choosing the right social networks to use, and the second question relates to using your time efficiently. You’ll find some really helpful advice in their responses.
Although Pinterest may not get as much attention from marketers as Twitter and Facebook it is a massively popular social network that provides endless potential for anyone looking to reach a larger audience for their brand or website.
Pinterest is an extremely visual network, so it can be especially effective if you’re in an industry like photography, travel, arts & crafts, food, and fashion. As Pinterest’s popularity has drastically increased it has also become an effective platform for marketers from other industries as well, as long as you take the right approach.
An effective approach to social media marketing can result in floods of traffic to a website or blog. So it is no surprise that most bloggers and marketers place a priority on social media.
If you’re not using social media effectively and efficiently you can wind up wasting hours of your time. In order to make the best use of your time you should take advantage of the many tools and resources available that can help you in various ways.
In this blog post I’ll highlight more than 75 resources that can help you to get more out of your own social media marketing efforts.