If you already have a blog you’ve obviously chosen some topic or niche for the blog. However, I want to cover this information here because I know many bloggers launch without giving much thought to it, and adaptions can be made even after the blog launch. And if you haven’t yet launched your blog this may be a topic that concerns you.
All good blogs will evolve over time. Sometimes it may be minor changes like the particular types of posts that are published, or it can be a major change like the primary topics of blog content. Depending on the specifics of your situation, a major change in topics may require actually starting a new blog, but sometimes it can be accomplished by re-focusing the current blog.
If you have an existing blog but you have been struggling to attract visitors and/or make money, take a look at the content in this chapter and re-evaluate your choice of topics. You may find that you want to keep things mostly the same, just with a different approach, or you may find that your direction needs a shift or a little more focus. It’s probably not too late.
Identifying a Topic, Industry, or Niche
Start with Your Interests
If you’re totally unsure of what you want your blog to be about, start be making a list of things that interest you. It could be things like travel, technology, fitness, arts and crafts, etc. Think big picture here, broad topics that interest you. In an ideal situation you will be blogging about something that you enjoy. Building an authority blog requires writing a lot of blog posts and spending many hours involved with the topic of the blog, so naturally it is best if you enjoy it.
Most people want to make money online to get away from a typical job. If you’re blogging about a topic that you don’t really enjoy simply because you think it has income potential, chances are it will start to feel like a job really fast.
Consider Your Expertise
Since the goal is to build an authority blog, you’ll obviously need to either already be an expert or be able and willing to become one. If your area of expertise overlaps with your interests, it’s probably a good bet that you should use this to your advantage. However, you shouldn’t eliminate most topics simply because you are not currently an expert.
Depending on the topic you may be able to improve your knowledge and experience as you go, which will lead to you eventually becoming an expert. In some situations this won’t be possible. For example, if you are interested in law but you have no legal background, you can’t expect to become a legal expert with an authority blog in a matter of a few months. Highly technical topics that require a lot of education are probably not a good fit unless you already have the background.
On the other hand, some topics would be fine if they fit within your interests and if you are willing to work to build your knowledge. For example, a number of people have established blogs on topics related to personal finance and money management without having a professional background in the field. (Get Rich Slowly is a great example. See this interview with J.D. Roth about how and why he started the blog.) These blogs may not have the most specific and technical investing advice, but general money management principles can be learned and applied by anyone. If you are interested in improving your own financial situation and you’re willing to share the lessons that you learn along the way, chances are those lessons could be very helpful for a lot of readers in a similar position. As you progress, your expertise will improve.
It’s important that you also consider how long it will take you to build your expertise in this area. If you’re already an expert on the topic, growing an authority blog is likely to happen faster than if you have to learn a lot along the way.
Researching the Niche
Now that you have a list of some possibilities between your areas of interest and your areas of expertise, you can do some research to learn more about these blog niches. The main purpose of researching a niche is to find out more about the other blogs and websites in the niche and to get a better idea of what it will take for you to create a successful blog of your own.
There are several ways you can do this. First, do a Google search for your topic plus the word “blog”. For example, search for “fitness blog” (search without the quotes). The broader your topic the more likely you are to find a lot of existing blogs. So searching for something like “women’s fitness blog” should narrow down the focus as compared to “fitness blog”.
You can also do a search for the plural, “blogs”, which may allow you to find a page with a list of blogs in your niche. Or you could even search for “list of women’s fitness blogs” or “best women’s fitness blogs”. Finding blog lists can save you some time instead of having to find each blog on your own.
Aside from Google searches, social networking sites can also be helpful for identifying blogs in a particular niche. Browse sites like Reddit, and StumbleUpon to see what types of content and what sites are drawing interest. If you happen to know of any social networks created specifically for the niche or industry that you are researching, these can be excellent places to find relevant blogs and websites. For example, if you wanted to research blogs in the software development and web development niche, DZone would be a great place to find them. If you’re not aware of any social networks in your niche you can try to identify any that might exist by doing a Google search, or you may find some on lists of social networking sites like the ones provided at Wikipedia and Traffikd.
Major social networks like Twitter and Facebook can also sometimes help to identify blogs in your niche since many blogs use these sites for promotion. You can do a search at Twitter for keywords related to your niche and follow any links in tweets. Facebook’s internal search function is not as useful for this purpose, but you can do a Google search for “your niche Facebook page”. So if you were researching the travel niche you would search for “travel Facebook page”. The Facebook pages that you find should then have a link back to the blog or website that they represent.
Once you have found some blogs in the niche you should also look for links to other blogs. Most blogs link to other blogs in their industry or niche, either within post content or maybe in a “blogroll” or “friends” list in the sidebar or footer, although this is not as common as it was a few years ago. So once you have found a couple of blogs you can usually follow links and keep finding more.
As we get into this research you ultimately want to get a feel for how many successful blogs are in the niche. Ideally you’ll see several blogs that seem to be doing well, because this will let you know that the audience exists. However, if you find an endless number of active blogs in the niche it may be a sign that the niche is too saturated, and success may be more difficult to achieve.
You’re probably wondering how you can tell if a blog is successful or not. After all, you can’t look behind the scenes to find detailed traffic information and you definitely can’t find out exactly how much money other blogs are making. What makes it even more complicated is that everyone will have a different definition of success. One of the best ways to go about determining this is to look the amount of activity on the blogs you are coming across. If a blog has been created with the goal of making money you can determine some things about its success by looking to see if it is still active or not. Of bloggers who set out to make money with their blog, I’d say about 90% would give up on a blog if it wasn’t making money within the first year. So if you see a blog that is monetized (has some ads, sells a product, or promotes affiliate products) and you look at the archives and see that content has been published at least somewhat consistently for more than a year, that’s a good sign that the blog is producing enough money to keep the blogger interested and motivated. On the other hand, if you see a blog that has been monetized with ads or other methods and nothing has been published in a few months or longer, chances are it wasn’t making enough money in the blogger’s eyes. People almost never abandon profitable blogs. If they get burnt out or are unable to maintain the blog they will usually sell it if it has some value, and the buyer will keep it up-to-date as long as it is still continuing to be profitable.
Keep in mind that in any niche there will be successful and unsuccessful blogs. Just because you come across a couple of abandoned blogs doesn’t mean that it is impossible to make money with a blog in that niche. But ideally you should be able to find at least a few blogs that seem to be doing well.
Things to Look for When Researching the Niche
Once you’ve found some blogs, what types of things do you want to look for? Here are a few suggestions.
How Frequently Do They Publish New Posts?
Not every successful blog publishes content at the same rate or frequency. Some blogs can publish as many as 30 posts in a day (celebrity gossip blogs being an example here). Others may publish a few per day, once per day, once per week, or even less.
It’s important to see how many posts are being published at successful blogs in the niche because it can help to give you an idea of what is required in order to be successful. Personally, I never want to have a blog that requires more than one post per day in order to be profitable. Writing just one blog post per day can be quite a challenge if you are focusing on providing a high level of quality in your content. In addition to creating posts you’ll also have to dedicate time to things like responding to comments, answering emails, networking, developing products, providing customer support, and all other aspects of running the blog.
Most blogs that publish more than one post per day have a team of writers. Sometimes they are freelancers and sometimes they are full-time writers employed by the blog. As an individual blogger it’s virtually impossible to compete with blogs that have a staff of writers. If you do decide to blog in a niche with several blogs that have a team of writers pumping out volumes of new content, you’ll need to have some twist or angle that makes your content unique, because you won’t be able to compete on volume on your own.
On the other hand, if you are seeing blogs that seem to be doing very well with only a few posts per week, that may be a good sign that you could step in and have success of your own with a posting schedule that could be managed by just one person (you).
How Many Subscribers, Twitter Followers, and Facebook Fans Do They Have?
Metrics like RSS subscribers, Twitter followers, and Facebook fans are not good ways to measure income or profitability, but they can help to show if a lot of people are interested in a particular topic. Not all blogs will display subscriber, fan, or follower counts, but many will. If these things are displayed it will usually be shown in the header or the sidebar of the blog. You may see icons or links that point to the RSS feed, the Twitter page, or the Facebook page. Sometimes the number of subscribers, followers, and fans will be displayed next to the icons, which can serve as social proof. For social networks like Twitter and Facebook, even if the blog does not display their follower/fan counts on the blog, you can click on the links to their profiles to see how many people are following them.
If you come across a number of blogs that have several thousand RSS subscribers, Twitter followers, or Facebook fans, that’s usually a good indication that there are plenty of potential readers in the niche. If the only blogs you are coming across show very low subscriber, follow, and fan counts it may be a sign that the potential audience of this particular niche is very small.
These numbers can help to give you an idea of the potential audience size, but there are a few things to keep in mind. First, if you’re seeing blogs with large numbers they have probably been around for a while and you may have to stand out in some way in order for their readers to have an interest in following your blog as well. Basically, the more popular the niche, the more competition you will have.
Second, low counts of subscribers, followers, and fans may be a sign that the potential audience is too small, but it may also be the case that the existing blogs just aren’t very good or they aren’t doing a very good job of reaching the target audience. Just because others haven’t been successful at building a large following doesn’t mean that you won’t be able to do it.
Are the Posts From One Author or Many Different Authors?
When you’re getting started with your own blog, chances are you will be creating all or most of the content by yourself. Take a look at the other blogs you are finding and see if they seem to be single-author or multi-author blogs. Most blogs, especially multi-author blogs, will list the author’s name on the post, either at the beginning or the end.
If you’re seeing other single-author blogs that seem to be active and doing well, that’s a good sign that it would be possible for you to accomplish the same thing. If the vast majority of the successful blogs that you are finding are publishing content from several different authors, it may be harder to compete on your own.
Depending on your approach, if your blog is successful you may want to add content from other authors in addition to your own content. This is often difficult at first because some authors will want to be paid for their work. Until your blog is making some money it probably won’t be in the budget to pay freelance bloggers. You may be able to get some people to write guest posts for free, but guest bloggers usually will want to publish content on more established blogs, so you’ll typically have to produce the initial content yourself to get to that point.
What Types of Posts Do They Publish?
The types of posts that you’ll find will vary from one blog to another, even when the blogs are covering the same or similar topics. Are they publishing news-related posts? Photos? Videos? Tutorials? Informational content? Humorous content? Controversial or opinion pieces?
This can help you to see what readers seem to be responding to and what they appreciate, but it may also help you to find some gaps that could be filled by your blog. Look at what types of content other blogs aren’t publishing and see if that leaves an opportunity for you to cover similar topics in a unique way that will help your blog to stand out.
How Long are the Posts?
In some niches you may find very short articles, such as celebrity gossip where the post may be a quick mention of a celebrity spotting along with a photo. In other niches you may find that popular blogs tend to publish long, detailed posts, such as the web/graphic design industry where many blogs publish detailed tutorials.
The length of posts often corresponds to the frequency of posts. Blogs that publish short posts often publish more frequently, and those with longer posts often publish less frequently. This is due to the amount of time required to create the posts, and also to the amount of content that readers can take in during a given period of time. For example, readers may be able to look at several short posts in one day, but they’re not likely to read multiple long, detailed posts in the same day.
How Many Comments Do Their Posts Receive?
By checking out the comments section of blogs you can get a feel for the community that exists around the blog and for the level of interaction of the readers. Some popular blogs get loads of comments on every post, and other blogs struggle to get any comments at all. If you find several blogs in your niche with very active comment areas it is a good sign that a strong community exists within the niche.
Many blogs have a harder time getting comments than they did a few years ago. This, in my opinion, is mostly due to the increased popularity of sites like Twitter, Pinterest, and Facebook. In the past readers may leave a comment to show their appreciation for a post or to ask a question. Now, if a reader appreciates the post he or she is more likely to share a link on Twitter than to leave a comment. Even questions are sometimes asked via social networks rather than through blog comments. If you’re able, take a look at a blog’s Twitter and Facebook page if you aren’t finding many comments on the blog posts themselves.
How is Their Blog Monetized?
Looking at the monetization methods of other blogs in the niche can tell you what methods are popular, and it may give you some ideas about how you can do things differently to take advantage of available opportunities. If you notice that most of the successful blogs you are finding are monetized with banner ads (aside from AdSense) it shows that there are a good number of advertisers who are willing to pay to promote their products or services to this audience. If you are able to build a blog with a similar audience, chances are you would also be able to find some advertisers.
If you find a niche that has a lot of popular blogs but none of them seem to be selling any products, that may present an opportunity for you. The audience is obviously there, but the competition may not be very heavy if no one else is selling a product.
Are some blogs using other creative ways to make money? Some examples would be paid directories and job boards. If other bloggers are finding creative ways to make money from their blogs, you may be able to find some methods of your own. If no other blogs seem to be doing anything out of the ordinary in terms of monetization, this may provide an opportunity for you to do something unique.
By observing the monetization methods of other blogs in the niche you’ll be able to get a feel for what typically works, and hopefully you can identify some opportunities to do things differently.
Do They Have a Newsletter? If so, are They Giving Away a Free Resource to Encourage Subscriptions?
Having an email newsletter is highly recommended, and in chapter 15 you’ll find much more detailed information about how to make your own newsletter an effective part of your blogging strategy.
To make sure everyone is on the same page, I should first clarify what I mean by an “email newsletter”. Almost every blog offers an RSS feed that visitors can use to follow the blog and stay up-to-date. By default the visitor will need to use an RSS reader to subscribe to the RSS feed, but services like FeedBurner and FeedBlitz allow you to also offer an email subscription to your visitors. This is still technically an RSS subscription though. Whenever you post something new on your blog your RSS subscribers will see the new post either in their RSS reader or in their email, depending on how they subscribed. This is not what I am referring to when I talk about an email newsletter.
When I mention an email newsletter I am talking about an email list that you manage using a service like AWeber, GetResponse or another mailing list manager. The main difference between this email list and your FeedBurner email subscribers is that with a newsletter you can send emails anytime you want, and it doesn’t have to be the same content that you post to your blog (in fact, it really shouldn’t be the same exact content that you post to your blog). Unlike FeedBurner, FeedBlitz actually does have some of the capabilities for managing a newsletter instead of just an RSS feed. I personally use and highly recommend both AWeber and GetResponse. I use GetResponse for the ProfitBlitz newsletter, and AWeber for some other websites. You can see more detailed reviews of AWeber here and GetResponse here.
In some cases it may be a weekly, bi-weekly, or monthly newsletter, or you could just send messages whenever you have something to communicate to subscribers. With a newsletter you can do a lot of different things, like promote your blog posts, promote your own products, promote affiliate products, and share news with your subscribers. Yes, you can technically do the same things from your blog, but the email newsletter will give you more flexibility and it will allow you to communicate more effectively with your best followers. When it comes to making sales, a quality email newsletter subscriber list will outperform a blog subscriber list of the same size any day.
We’ll get into more details later, but for now you should be checking out the other blogs to see if they offer a newsletter. They may call it something other than a newsletter, so you should look for email opt in forms in prominent locations on their site (aside from blog update lists).
Take a look at what they are doing to encourage opt ins to their newsletter. Are they placing the opt in forms in prominent locations on the blog (like the header, top of the sidebar, at the end of posts)? Are they offering a free bonus to people to entice subscribers? Are they using a pop up to collect email addresses?
If they are not offering a newsletter or not placing much emphasis on getting new subscribers, they are probably missing out on valuable opportunities. This can help to give you an idea of how you may be able to stand out from the other blogs in this niche. How they are using the newsletter can also help you to know how they may be monetizing their blog. If you are seriously considering blogging in this niche you may want to subscribe to the newsletters of the different blogs that you are coming across. You can create an email address specifically for this purpose if you don’t want to flood your primary inbox. By seeing the other newsletters you can find out if they are using the newsletter to promote their own products, to promote affiliate products, some other monetization strategy, or if they are just using it to promote their blog content and to increase traffic.
Does Their Blog Theme Look Professional?
The look of a blog isn’t always going to correspond with the success or lack of success of the blog, but it can often be an indicator. If almost all of the blogs you are coming across use a unique design that looks professional, chances are it is a more competitive niche. If most of the blogs look kind of generic like they are using free themes or templates, it might be an indication that there are not a lot of bloggers in the niche who are approaching the blog as a business.
Having a great-looking blog isn’t 100% necessary, but it can make a big difference. You can get an excellent premium theme for less than $100, so it doesn’t have to be a huge expense. If you’re not sure how to find a theme, please read How to Choose the Right WordPress Theme.
You’ve Done Some Research, Now What?
The purpose of researching other blogs in the niche is to get an idea of how much competition you will have from other blogs (blogs in the same niche aren’t competitors with each other in the same sense as traditional business in the same industry, but you will need to be able to stand out from other blogs in order to be successful), and to make sure that a market exists.
You may have read some articles that cover detailed steps for keyword research to make sure that there are enough people searching for your targeted keyword or phrase before starting a blog. There is nothing wrong with keyword research, and actually I cover some details about it in chapter 8, but at the research stage before launching your blog I think keyword research is more helpful for made-for-AdSense blogs than for authority blogs. If you’re attempting to build an authority blog, I feel it is more appropriate to see what other blogs and community websites exist in the niche, and to study them.
There are a few problems with keyword research before starting an authority blog. First, with an authority blog you won’t be targeting just one keyword or phrase like you would with a smaller niche website or a made-for-AdSense blog. Each post that you publish will essentially target its own keyword or phrase. Authority blogs typically focus on content around a general topic, and then posts target more detailed aspects of that general topic.
For example, your blog as a whole may focus on health and fitness. Your posts will then focus on very specific aspects of the subject. Made-for-AdSense blogs on the other hand would likely target the specific aspects by having a small blog with 5 – 10 posts. They tend to have a much more narrow focus than authority blogs (for SEO purposes) so it is necessary to do keyword research before dedicating time to that narrow topic. When you’re choosing a more broad topic for an authority blog, the specifics of keyword research aren’t as important before getting started.
Second, your blog will likely evolve with time. Most authority blogs make some changes to the types of content that they post, and possibly even to the topics that they cover. This evolution is both natural and healthy as you will be finding out what your readers like as you go along. The more experience you get, the more you can adapt to please your audience. As your blog evolves, any initial keyword research that you have done will become pretty insignificant. On the contrary, made-for-AdSense blogs don’t usually evolve with time. They won’t be updated frequently and they are set up to target a specific phrase. For this reason, keyword research is more important when setting up an MFA blog because it will continue to impact the blog for life.
Third, keyword research is going to show you how many people are searching for a particular phrase and how many sites are indexed by Google for that phrase, but there are many other ways to attract visitors to an authority blog. Search engine visitors are certainly valuable to any type of blog, but to an MFA blog they are essential. Other sites aren’t likely to send visitors to your MFA blog, so if you want it to make money it will have to attract search engine visitors. However, with an authority blog, search engines aren’t usually the only significant source of traffic. You’ll also be able to attract repeat visitors (like your blog and newsletter subscribers who keep coming back for more), referral traffic from other websites that link to you, and social media traffic. Search numbers can still be a good indication about the size of the audience, but there are plenty of ways to get visitors to your authority blog and you’re not dead in the water without enough searches for a particular keyword or phrase.
So without much help from keyword research, your most important factors will be related to the other blogs in the niche. As you browsed through the blogs that you found did you feel that you can do better than most of these other blogs? Did you find blogs that seemed to be monetized well and that seemed to be active? If so, this may be a potentially profitable niche for you to enter.
The Myth of Avoiding Crowded Niches
When it comes to choosing a niche or industry for your blog, you’ve probably read that it’s best to avoid topics that are already crowded with a lot of blogs. This is definitely true if you are working on a MFA blog, but not so much with an authority blog. The reason is that for an MFA blog it will be extremely difficult to outrank strong competition in the search engine rankings, which means you won’t get enough traffic or AdSense clicks. However, with an authority blog you can get traffic from a variety of different sources, and you can even attract search engine traffic for different phrases with each of your blog posts.
In fact, when starting an authority blog I would personally prefer the niche or industry to be on the more competitive side. Although there will be plenty of other blogs competing for visitors’ attention, there are some major benefits from blogging in a crowded niche. Here is a look at some of those benefits.
Other Blogs Aren’t Truly Your Competitors
For traditional businesses competition will directly impact your success and profitability. For example, similar restaurants located near each other are competition. With online businesses, and content-heavy sites (like blogs) in general, competition doesn’t work in quite the same way.
If you have a blog in the health and fitness industry you aren’t necessarily negatively impacted by the success of other health and fitness blogs. Just because someone frequently visits the “competitor’s” blog doesn’t mean they won’t visit your blog as well. In fact, your repeat visitors will likely read several blogs in the same industry. For this reason, it is not only possible, but beneficial, to have good relationships with other bloggers in the industry. There are plenty of opportunities to work together for mutual benefit, which I’ll cover in more detail in chapter 5, on the topic of networking.
The two ways that blogs in your niche or industry can still be competitors is for search engine rankings and if you are both selling similar products. You can avoid the product competition by either creating unique products that no competitors are offering, or at least put a unique twist or spin on your product that differentiates it from other similar products.
The competition for search engine rankings will always exist to some degree, but if you are extremely concerned about it you can do some basic keyword research before you publish a post to target a word or phrase with less competition.
Larger Potential Audience
Crowded niches are crowded for a reason. In most cases this is a combination of a few different reasons, including the popularity of the topic. Popular topics bring a larger potential audience. You could spend a lot of time doing keyword research to find a niche with a low level of competition, but you’ll probably wind up with a very specific, narrow niche that has a small potential audience. Even if your blog becomes the most popular blog in the niche, you still may not be able to attract enough visitors because there simply aren’t that many people who are interested in the topic.
In a crowded niche you won’t need to be the leading blog. With a large enough potential audience you could be a smaller player in the niche and still make a nice profit. And if you are able to make that jump to become one of the more popular blogs in the niche, the potential for traffic and income is very high.
More Possibilities for Creating Products to Sell
Larger audiences and popular topics usually lead to more opportunities for creating and selling products. If you’re in a niche with a small audience you could spend a lot of time creating a product, only to find that there are not enough people who are interested in buying that product.
In a crowded niche you’ll have more competing products, but there is more room to use your creativity to create a product that will result in a larger number of sales. Creating products in these types of niches will often be more difficult and time consuming because the customers have more options, but the potential income from a popular product is exponentially higher than for a product in a small niche.
More Affiliates to Promote Your Products
Once you have created your own product to sell, one of the best ways to maximize revenue is to have an affiliate program and to find other bloggers, website owners, and mailing list owners to promote your product as affiliates.
Affiliate programs are especially effective when you’re selling digital products like e-books, access to videos, membership websites, etc. Since there is no physical product being sold and shipped you can offer higher commissions to affiliates (usually between 25% – 50%, sometimes 75% or even more). The higher commission that you pay to affiliates the more enticing it will be for them to promote your product. It’s also a common practice to offer higher commissions to your most successful affiliates or to those who have a higher potential (such as someone who has a large mailing list and a targeted audience).
If you’re blogging in a popular or crowded niche there will be no shortage of potential affiliates. That doesn’t mean that it will be easy to get others to promote your product, because they’ll have plenty of options for other products that they could be promoting. People who run popular blogs and large mailing lists are frequently contacted by people who want them to promote their affiliate product, so you’ll need to stand out in some way in order to get their attention. You can stand out by creating a unique product that solves a problem for customers, have a professional-looking product, have an effective landing page that will convert visitors into sales, and offer a high percentage of the sale to affiliates. What can be an even bigger help is if you already have a relationship or have at least had some contact with the person. People who run popular blogs are bombarded with email, and a lot of those messages come from people they have never met who want something from them. Even if it’s an affiliate relationship that could be mutually beneficial, they’ll generally be much more responsive if they know you already. In chapter 5 I’ll give some tips for how you can get to know other bloggers.
While getting affiliates to promote your product is not necessarily easy in a crowded niche, if you do it right the potential is huge.
More Potential Advertisers
One of the great ways that I have benefited in the past from blogging in a crowded niche is by selling ad space. For about the first 3 years of running my own blog the only way I monetized the site was through ad sales. I would definitely recommend taking a more diverse monetization approach, which will be covered later, but popular niches or industries do have a lot of potential for ad revenue if you can get enough traffic to your blog.
Because there are a lot of people who are interested in the topic, the traffic potential is higher. And also as a result of the large audience, there are a lot of companies who are looking to advertise their products or services to this audience. If you’re able to take advantage of that high potential for traffic, selling ads is not difficult.
In smaller niches you may be able to become the leading blog on the topic, but if there are very few companies looking to sell products or services to your audience, selling ads will be difficult or impossible.
Building Links Can Be Easier
One of the factors that will determine your success as a blogger will be your ability to attract links from other websites and blogs. It only makes sense that it’s possible to get more links if there are a lot of other blogs and websites in the niche. In a smaller niche you may only have a few other blogs and sites that would be interested in linking to you, but in a crowded niche you’ll have plenty of potential.
You’ll still have to work to build links in a crowded niche because those blogs and websites will have the option of linking to plenty or other sites instead of yours, but the potential is simply higher. If you take a strategic approach and you give others a good reasons to link to you, you should be able to get plenty of inbound links.
Better Networking Opportunities, Including Guest Posts
In a crowded niche that has a high number of blogs, there are plenty of influential people that you can get to know. If you select a small niche with only a few other blogs you will be limited in your networking activities.
One of the best ways to get to know other bloggers in your niche is to write guest posts for them. I’ll cover this in more detail later, but with a lot of other blogs in your niche you’ll have plenty of blogs for which you could potentially write.
Higher Potential for Selling the Blog
The final point that I’ll make here about crowded niches is that you’ll often have a higher potential when it comes time to sell the blog. You may have no interest at this point in even thinking about an exit strategy, but it’s always good to have options.
In a smaller niche you may be able to build a successful blog, but you may find it difficult to sell the blog for a few reasons. First, the potential income may not be that high. Second, many of the people looking to buy blogs (especially authority blogs) have their own plans for using the blog’s existing audience to sell their own products or services. In a smaller niche you’ll be less likely to find someone who is specifically looking to buy a blog in that niche.
In a crowded niche there is more likely to be someone who is looking to buy a blog. The income potential may be higher since the audience is larger and since there are more opportunities to sell products and services. Keep in mind that in order for this to be the case, the blog being sold would have to be successful already. Simply having a blog in a crowded niche is not enough to be able to sell it for a good price.