Do you set goals for your online business? Hopefully you do. But rather than focusing on things that you want to get (like 10,000 visitors or $10,000 of income) try focusing your goals on the actions that will help you get to that point.
Early on in my years as an online marketer I set goals like getting 100,000 visitors in a month or making $5,000 in a month. I’ll refer to them as “milestone” goals because they are focused on achieving a certain level or milestone. These goals didn’t really help me very much because I didn’t have a plan to reach the milestones. Sure, milestone goals can provide some motivation and can certainly help to feel a sense of accomplishment when you reach one of them, but it’s more effective to set goals of completing or achieving specific actions.
Here are several examples of action goals:
Have 5 guest posts published at other blogs this month
Finish an e-book that will be used to grow an optin list
Spend 15 minutes each day on Pinterest re-pinning, finding new people to follow, and commenting on other users’ pins
Complete a review of a new product that you can publish and include affiliate links
Contact 20 different bloggers in your industry or niche about your upcoming product launch
Contact 5 potential advertisers about an open ad spot
Publish 10 new posts on your blog this month
Complete a new product to sell at your website
These types of goals give you a lot more direction and the actions that you take while accomplishing these goals will help you to increase traffic and revenue. As a result, the are a lot more effective at helping you to progress with your online business.
Let’s take a look at the difference between the two different types of goals. You could set a milestone goal of making $3,000 with your website or blog this month. Ok, so now that the goal is set, what do you do to achieve that milestone? Most of us will feel motivated to reach the milestone goals that we set, but the work and effort that goes into achieving it may not be focused, or may be focused on the wrong things.
Now, let’s look at a comparable action goal. This goal is to contact 5 potential advertisers about an open ad spot on your website or blog. With this action goal it’s very obvious what you need to do. You’ll need to identify 5 potential advertisers and reach out to them via a contact form, email, or possibly by phone. This will put you on a track to fill that open ad spot, and when combined with a few other specific action goals it may lead you to reach that milestone of $3,000 of revenue.
Milestone goals aren’t bad, they just need to be accompanied by action goals that can keep you focused on things that will help you to reach your milestones.
I know many people that read this blog are working online part-time in addition to a full-time job. The more limited your time is, the more important it is that you set good, specific action goals. With less time available you’ll need to make sure that you’re getting the most efficiency out of your time and staying on task.
So go ahead and set some action goals for your own work today.