7 Best Landing Page Builder Tools For 2024

If lead generation is on your radar – you need a landing page.

After all, you can’t create an eCommerce shop or publish a few blog posts and hope that people will just come to your site and take action.

Landing pages are a lot less popular than email sign up forms as a method of lead generation, but they convert far better.

So, if you don’t have a landing page you’re leaving a lot on the table.

If you want to succeed, you have to guide people to do what you want them to, whether that be to sign up for a service, subscribe to your newsletter, or make a purchase from your online shop.

And it just so happens that landing pages have the potential to make this happen.

If you’re in desperate need of a way to generate more leads, boost conversions, and secure more sales, but aren’t sure where to start, keep reading.

I’ve rounded up the best landing page builders on the market that are designed to help you build better landing pages and optimize their conversion rates.

Why use a landing page tool to kickstart conversions?

You might think that your opt-in forms are doing the job when it comes to lead generation. And this might be true.

But wouldn’t it be nice to do even better?

Landing pages have benefits that go beyond what your website can do:

  • Distraction-free: Your website is full of information, advertisements, images, and places to go. Getting people to focus on subscribing or buying can be tough, even with a highly-optimized opt-in box. Landing pages take all the distractions away so people know exactly what to do next – and that’s convert.
  • Data generation: Landing pages draw traffic from multiple sources. By linking your landing pages to specific campaigns, pieces of content, or sources, you can see which channels generate the most leads. These valuable insights will help you refine your marketing efforts.
  • Grow your email list: Though landing pages are usually designed to generate leads (that eventually lead to sales), they can also be perfect tools for building a bigger email list. The more subscribers you have, the more opportunities you have to reach out to your leads long after they leave your website.
  • Establish credibility: Landing pages give you the opportunity to hyper focus on your brand’s value proposition. People that arrive on your landing page will know immediately what problem of theirs you plan to solve. They’ll also see just how you plan to help them.
  • Improve brand awareness: There’s a reason people clicked on a link and arrived on your landing page. And when they do, they’ll become more familiar with your brand and what you stand for. They’ll also be more likely to recognize your business again. This is key because people are more likely to buy from brands they recognize.

So, now that you understand the reasons why adding a landing page to your marketing arsenal is not only beneficial, but necessary, to your brand’s success, let’s look at the landing page tools that made my roundup.

The best landing page builders compared

1. Landingi

Landingi boasts being a landing page builder for non-programmers. In other words, no matter what your skill level is, you can build a fully customized and highly-converting landing page using Landingi.

With Landingi, you get over 200 responsive templates, 800 Google fonts, built-in icon sets, and a live preview of your landing page as you create it so you know it looks just the way you want it to.

It also comes with impressive features like automatic image resizing, one-click lead export functionality, a free SSL certificate, and anti-spam security for protection form submissions.

Though this landing page builder is great for those without any technical knowledge, know this: there are plenty of built-in agency features too.

Take a look:

  • Sub accounts for managing multiple campaigns from one place
  • Removal of Landingi branding
  • User role authorization
  • Customizable templates for clients
  • White labeling with your own brand

Landingi runs on Amazon Web Services, so you can believe in the 99.95% uptime guarantee.

The one-click page duplication makes creating multiple campaigns at once a cinch. And the simple drag and drop editor takes saves you time and stress, whether you’re a new website owner or a large agency with lots of work on your plate.

Enjoy integration with solutions like HubSpot, Mailchimp, and Salesforce for automatically passing leads to any email marketing or CRM tool you’re using.

Or, if you want to make things really easy, use the built-in lead management software to analyze and manage leads from one place like a tiny CRM.

Price: Landingi comes with a 14-day free trial and doesn’t require a credit card. Their lowest plan starts at $55/month (billed annually).


2. Unbounce

Unbounce is one of the easiest to use landing page builders in my roundup. It helps you improve post-click conversion rates and launch more campaigns faster – without all the distractions a typical webpage has.

To start, it comes with a drag and drop page builder and over 100 templates so you don’t have to hire an expensive developer. And with one-click mobile-responsive page creation, you can expect your landing pages to render seamlessly for site visitors no matter the device type or screen size.

Not to mention, Unbounce prides itself in not having traditional “snap together” grids or blocks for page creation. Instead, they leave you all the creative freedom to design your landing pages as you see fit – without the boundaries.

Unbounce has some cool features reminiscent of some of the best lead generation plugins out there:

  • Custom thank you pages
  • Gated content in exchange for an email
  • Trigger actions based on user behavior
  • Targeted offers based on URL, location, referral source, or cookies
  • Scheduled offers

In addition, you can A/B test your pages, publish straight to your WordPress site or custom domain (while Unbounce hosts), send leads to over 1,000 marketing tools, and monitor success using the built-in analytics tools.

Lastly, take advantage of one of the most stand out features any of the landing page builders in this roundup have: Dynamic Text Replacement. Swap out pieces of text to match the search terms site visitors used to get to your landing page to improve relevance and boost conversions.

And remember, Unbounce has expanded from just offering landing page creation to site owners to now offering several lead generation features like opt-in popups, sticky bars, and the ability to add maps, which is great for local businesses.

Price: Free 14-day trial. After that, plans start at $74/month (when paid annually).


3. Leadpages

Leadpages is more than a landing page builder because it lets you build entire conversion-focused websites and lead capture forms so you can grow your business.

In an effort to help small businesses connect with their target audience, collect leads, and close more sales, Leadpages gives you the tools needed to build websites, popup opt-in forms, alert bars, and of course highly converting landing pages.

It comes blazing fast so your site’s speed and performance are never sacrificed. In addition, it offers site owners unlimited lead collection and traffic, whereas most landing page builders don’t.

The code-free drag and drop editor makes customizing your page a cinch with things like a countdown timer, video player, Calendly schedule, OpenTable Reservations, and more.

And thanks to the 200+ mobile-responsive templates available, creating a simple landing page for your industry only takes a few clicks.

That said, Leadpages comes with two very unique features that set it apart from the competition:

  • Conversion Guidance: Exclusive technology that predicts your landing page’s success before ever going live. This gives you the opportunity to make tweaks to your page so it will convert higher than ever.
  • Leaddigits: The use of text messaging to grow a bigger email list offline. Ask people to take action – subscribe, sign up, join a webinar, or opt-in for a lead magnet – by having people text in a custom message to you. Showcase your personalized text message on signs/billboards, online events, podcasts, trade shows, classes/workshops, eBooks, and even in face-to-face conversations to get more people converting while away from your landing page altogether.

Additional features include:

  • A/B testing and real-time analytics
  • Integration with tons of email marketing and CRM tools
  • Opt-in, thank you, confirmation, sales, and checkout page creation
  • Lead magnet hosting and deliverability to subscribers
  • Video tutorials plus phone, email, and live chat support

Price: The lowest plan starts at $27/month if paid annually (for a 39% discount). To unlock more features, invest in a higher priced plan.


4. Instapage

Instapage Homepage

Instapage is a powerful tool that gives you the freedom to create post-click landing pages that convert – within minutes and without any technical coding skills.

This neat landing page builder comes feature-packed so you can:

  • Track user activity with heat maps
  • Customize with zero coding skills and over 200 pre-designed templates
  • Create mobile-responsive landing pages
  • Make data-driven decisions using the detailed analytics reports
  • Find your highest converting pages with unlimited A/B testing
  • Export your lead list
  • Integrate directly with your WordPress site

The page builder comes with what are called Instablocks for easier and faster page creation. You can customize, save, and reuse them later. And as one of the easiest to use page builders in this roundup, trust that all it takes to add an element is a simple click here and there.

But the best part about using Instapage? Being able to collaborate in real-time with your team as you create landing pages for your blog or business. Receive instant feedback from team members, make real-time edits, and share ideas securely (with your team or clients!) before pushing a page live.

Price: 14-day free trial with all core features, no credit card required. Plans start at $199/month (when paid annually).


5. Wishpond

Wishpond homepage

Wishpond is more than just a landing page builder. It’s a full-stack marketing platform that comes jam-packed with features designed to help you generate leads and convert them into customers.

The drag-and-drop, WYSIWYG landing page editor is one of the best we’ve tried and makes it easy to put together stunning, responsive crazies that convert like crazy.

You can even add interactive features to your pages like an appointment scheduler, contest features, and buy now buttons with a few clicks.

Once you’ve built your page, you can publish it to a Wishpond subdomain, your own custom domain, or straight to Facebook to use in your SMM campaigns. And that’s not all.

Aside from the landing page builder, Wishpond also gives you access to a bunch of other goodies, including:

  • Marketing funnels so you can build multi-step customer journeys
  • A/B testing tools to help you optimize your pages
  • Social promotion tools that you can use to run photo contests, hashtag contests, sweepstakes, and more.
  • Email marketing and automation tools
  • Ecommerce features
  • Advanced reporting
  • And so much more!

Put all that together, and you’ve got yourself a comprehensive toolkit that can replace your entire marketing stack. No more need to piece together a bunch of different software solutions — you can do everything in one place!

Price: Wishpond offers a 14-day free trial that you can use to try it out. When you’re ready to upgrade, paid plans start at $49/month (billed yearly).


6. GetResponse

GetResponse is not just a popular email marketing service. It’s also a tool that allows you to build highly-converting, mobile-responsive landing pages for your website.

This easy-to-use tool comes with a drag and drop editor for moving, resizing, cropping, rescaling, grouping, and reshaping all elements on your page. And once it’s ready, you can publish your page on your own domain with a few clicks or use GetResponse’s subdomains.

Adding to that, since GetResponse is a reputable email marketing service, you can easily send lead information straight to your email list in GetResponse and start sending out email campaigns.

When it comes to your landing page’s opt-in forms, know that each input field is changeable and the form fields are customizable so you collect all the information you need from people when they convert.

And since there are 100s of responsive templates available for you to choose from, you can easily create an opt-in, sales, promo, or even download page for your website.

More features that come with GetResponse landing page builder:

  • Built-in analytics for measuring conversion rates
  • Integration with services like Google Ads, Bing, and Facebook
  • Split testing of landing pages
  • PayPal button for immediate payments and increased sales
  • Access to 5,000 Shutterstock images
  • Mobile version editing
  • Countdown timer for instilling a sense of urgency
  • The ability to run webinars and automate marketing campaigns

Price: Try GetResponse for 30-days risk free. If you like it, start with the most basic plan for $12.30/month (paid annually – monthly and 2-year plans also available) or begin with their free plan with limited features.


7. Thrive Optimize (WordPress only)

Thrive Optimize is an add-on to the popular visual builder Thrive Architect, which just so happens to give site owners an intuitive way to build landing pages. It gives you the power to quickly and easily A/B test your landing pages, which is crucial to increasing conversions and sales.

Though seemingly a simple tool, Thrive Optimize for A/B testing landing pages is much better than:

  • Dealing with Google Optimize, which has a confusing interface, is time-consuming to set up, requires copying and pasting of code, and makes analyzing results nearly impossible.
  • Expensive testing services that are designed for large enterprises, leaving out casual bloggers and small business that also want to split test their landing pages, increase conversions, and boost sales.
  • Free WordPress plugins that are often bloated and poorly coded, are not always up to date or compatible with other software, and slow your site down.

Instead, Thrive Optimize aims to be as basic as possible so you can get the job done. All it wants you to be able to do is split test your landing pages so you can get more leads and close more sales.

And to make things really convenient, this landing page tool comes with three distinct conversion goals so you can focus on one thing at a time and make the right improvements:

  1. Number of page visits
  2. Opt-in form submission counts
  3. Revenue generated

Other top features include:

  • Unlimited A/B testing of one or multiple variables right on your WordPress website
  • Custom traffic distribution among tests
  • Detailed, visual reporting on an easy to read dashboard
  • Automatic winner selection
  • 100% visual editing of landing pages and variations
  • One-click page cloning for faster test set up

Price: Thrive Optimize is paired with Thrive Architect and cost $199/year (renews at $399/year thereafter). Or you can gain access by purchasing Thrive Suite at $299/year (renews at $599/year thereafter) which includes access to all Thrive products.


So, which landing page builder is right for you?

Choosing from a roundup of landing page builders can be tough if you’re just getting started. Especially when they’re all as great as the ones I’ve mentioned.

The best tool for you depends on your needs but there are generally a few options that are a cut above the rest.

Instapage is our top recommendation. It is 100% focused on landing pages & helping you optimize them. If you are a marketing service provider, in-house marketer or agency marketer – this is the landing page builder for you.

Landingi is not as established as other landing page builder on this list but the platform is well developed and is more affordable than other SaaS platforms on this list.

Unbounce is the most established landing page software on this list and while the editor is not as easy to use as other tools, the editor provides more flexibility than others.

GetResponse is best known for its email marketing platform. It has a full sales funnel builder, popover builder, landing page builder and plenty more powerful features. If you need a single tool to power your marketing efforts – choose this. If not, it might be overkill for your needs.

Leadpages is best suited to solopreneurs, content creators and freelancers. It’s got a powerful landing page editor and can help you build entire websites too.

Finally, if you are looking for a more budget friendly landing page builder, check out Thrive Optimize but be aware that it only works with the self-hosted version of WordPress.

So, what are you waiting for? Most of these tools offer free trials so you can try out a few and see what you think.