Social media is a great way to connect with people and catch up with old friends, but these days, it is becoming far more than that. Thousands of people are turning to social media every day to help them garner popularity for their businesses and are generating new leads and potential sales through the medium. However, social media rely on popularity, and without that, you’ll be finding it hard to draw people to your business.

Here are 5 things you can do to get popular on social media.

1. Look sharp

Not much has changed since high school: it’s all about the look! People are drawn to others who look good and make an effort in their appearance. It’s kind of one of the society’s downfalls, that we are so hung up on material things and aesthetics, but that’s the nature of the social media game. You can increase your popularity by investing in some cool threads and hairstyles, so that when people see you, you are able to get their attention immediately. You can then use this newfound popularity to your advantage.

2. Be entertaining

Let’s face it – no one is going to flock to a blog or a YouTube channel that only contains boring content. If you think about all the things that actually make you click on a link – such as catchy headlines, shiny looking videos and content themes that are relevant to you – then you’ll notice that each and every one of these things is designed with entertainment in mind. Therefore, if you create content that offers nothing to the viewer, they won’t click on it. The best way to be entertaining these days is by using video, so try to keep your content relevant by posting at least a video every couple of days.

3. Networks are everything

A lot of professions rely on networking. In fact, the more people in your network, the more successful you can be in reaching a bigger audience. The content you post has the ability to be shared by people in your network, and then within their networks, and so on. Are you getting the idea now? Build your network. You can start just by making friends. Don’t be choosy – each of these people are doorways into new and more lucrative networks.

4. Give people access to previews

People love knowing they have access to things before anybody else, and you can use this to your advantage. If you create a secret Facebook group and add people in order to allow them to be beta testers of your new site, you are building a hype that you could only dream of getting. Allowing these initial users to have access in a way that other people don’t, you’ll also be creating a base of loyal fans that you can rely on for future marketing needs.

5. Don’t be afraid to ask for help

If you’ve followed all the previous steps and it’s still not working for you, then engaging social media helpers can give you a little boost. Many social media helping companies, such as SocialProof.xyz, can work with you to increase your traffic without costing an arm and a leg. These companies are experts in the field of social media trends so it’s a great idea to ask for their insight if you’re finding that your other strategies aren’t working.

Popularity is the currency of social media sites. Becoming popular on social media might seem like an uphill battle, but it doesn’t need to be. The five tips that we’ve suggested will help you build your popularity naturally so that you can increase your revenue streams and build your successful business.

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Marc is the founder of ProfitBlitz. He has been working online for more than a decade and loves to write about topics like internet marketing and SEO. When he’s not working he enjoys travel and photography.