Are you looking for new giveaway prize ideas?
It’s not that uncommon for businesses and influencers to use giveaways to incentivize people to take action.
However, you do need to offer the right prize to your target audience. If you don’t, your awesome prize ideas won’t help generate the results you’re after.
In this post, you’ll find giveaway and contest prize ideas that you can use for your next marketing campaign.
Disclaimer: We’re not affiliated with any of the influencers and businesses in the examples we provided. If you’re interested in participating in any of the giveaways below, do your research and exercise caution.
For fashion-forward people
People in the beauty and fashion category rely on giveaway prizes to get publicity. It’s a good way of creating buzz, especially on social media.
They also make for great prizes because winners tend to write posts about their winnings on their respective social media channels. That means you’re able to reach out to people that don’t know you or your brand.
And if you think that these prize ideas only appeal to women, you’re mistaken. Anyone with a passion for fashion and beauty will enjoy these prizes.
Here’s a list of potential prizes in this particular category.
Beauty and cosmetics
There’s no shortage of beauty and cosmetic products online. Just browse through your social media pages and you’ll likely come across giveaway prizes featuring moisturizers, make-up kits, and similar items.
You can find beauty products that aren’t that expensive if budget is a concern to you. Plus, you can work with beauty brands to acquire products that you can give out to followers.
As far as giveaway ideas go, you can’t go wrong with this category.
- Face mask
- Eye shadow
Who doesn’t need clothes? Clothing is a good giveaway prize idea because you can choose specific clothes that fit your target audience.
They’re relatively inexpensive as well, making them a fantastic choice if you’re on a budget.
If you have a clothing brand, it only makes sense to give away samples of your product. But even if you don’t, you can still offer shirts so long as they’re relevant to your audience.
- Vintage clothing
- Promotional shirts
- Tank tops
Fashion accessories like bags and jewelry make interesting giveaways. Prize ideas like this one are sure to draw attention.
Handbags, especially those from luxury brands, tend to perform well. If you’re running a contest, a high-quality handbag is good enough to serve as the grand prize.
But you can also give away less expensive items like belts or socks. Watches are a good alternative if your main goal is to gain male followers.
Below you’ll find some of the most-used giveaway prizes as far as fashion accessories go.
Swimwear is extremely popular during the summer months. Because people are actively looking for their next summer look, they’re more open to joining swimwear giveaways.
There are plenty of styles to choose from. So your biggest challenge would be finding a design that would appeal to most people.
Again, this category isn’t limited to women. You can give away unisex items like wetsuits and swim caps too.
- One-piece swimsuit
- Swim trunks
- Swim shorts
- Swim cap
- Swim goggles
Awesome prizes like footwear will appeal to any age. Everyone needs and wants to add to their collection.
Sneakers are by far the most popular type of footwear featured in giveaways. But you can also try giving away flip-flops. Seasonal footwear like snow boots can also work.
Most influencers will give away basketball shoes. So you might try to focus on another type of shoe if you want to stand out.
- Snow boots
For tech-savvy users
It’s no surprise why tech products are so popular. Everyone wants to have the latest and greatest gadgets but not all can afford them.
If you have the resources, you can try giving out several phones or tablets. You could also just buy one and make it your grand prize.
Giving away a laptop or a desktop is another prize idea. This would appeal to young and old professionals alike.
As you can imagine, this is quite a commitment. However, a giveaway prize like an iPhone will attract anyone. If your main goal is to have more subscribers, this would be your best bet.
Phones and tablets
Phones or tablets make great giveaways. While they are expensive, they appeal to almost everyone. They don’t need much explanation either. You see a phone giveaway and you’re drawn to it instantly.
You can try giving away phone accessories as well. These are less expensive than phones or tablets but they will still appeal to most of your followers.
Start with selfie sticks and phone stands. You can work your way up from there as soon as you have the resources.
- iPhone or Android device
- Phone cases
- Charging cable
- Phone stands
- Screen protectors
- Wireless chargers
- Selfie sticks
- Car mounts
- Tablet keyboard
Computers are just as attractive as phones and tablets. For some people, these might even be better.
There are different types of computers to choose from. You can go with a laptop or a Chromebook or a 2-in-1 laptop. Desktop computers are also fine but you might have to consider shipping costs since these are bulky.
It should be pointed out that desktop computers in this case refer to those mainly used for productivity.
Desktops and laptops for gaming belong to a different category. We’ll talk about those in a later section.
- 2-in-1 laptop
For the health-conscious
Health-conscious individuals participate in giveaways too. And some of the best prizes for contests and giveaways have to do with health and wellness.
If you’re running out of giveaway ideas, why not give health products a try?
You have several options. You can stick to products related to products that target the mind and body. Think yoga products and access to meditation apps.
Or you can give away training gear and sports equipment.
It’s all about promoting a healthy lifestyle. If that’s the message that you want to pass along to your community, then this is the type of giveaway that you should launch.
Health and wellness
Doing giveaways that promote the emotional, physical, and mental well-being of your followers show that you care.
If you’re in this space, product giveaways can also give you exposure. It’s also good for engagement.
Most people will immediately point to yoga — and that is a huge part of wellness programs. But you can also give away supplements and other related items.
If you’re unsure about what your audience wants from you, ask them. They’ll let you know which health and wellness products they want.
- Yoga membership
- Therapy pack
- Yoga mats
- Essential oils
There are people in this space that spend most of their time training. So if you could offer them giveaways that would make them more efficient, they might participate.
Who doesn’t like free training gear, right?
There are many products in this category starting with resistance bands and compression wear. You could even go simpler with towels if you want.
See if there are companies that are willing to work with you. Maybe they have new products they’d like to promote.
- Compression wear
- Weighing scale
- Water bottles
- Resistance bands
- Fitness trackers
- Foam rollers
There are also people that are just straight up into sports. They’re either playing a specific sport or just fans of it. You can do a giveaway that targets them.
Whether it’s basketball, baseball, football, or golf, there are products that you can give out to your audience. Team jerseys and caps also make good giveaways.
You just need to understand what products your audience would like to win.
- Baseball helmets
- Golf clubs
- Team jerseys
- Sports safety gear
- Sports training gear
For the foodies
You’ll find a lot of foodies on social media. Every person might even claim to be one. So any giveaway that has to do with food will get noticed immediately.
Food-related giveaways are some of the easiest to fund. They don’t have to cost much. That’s why influencers love this type of giveaway. It gets them more followers without having to spend so much on rewards.
You can experiment with food packages which is a popular type of food giveaway. But you can just as easily focus on drinks. Some even give away cooking equipment.
There are a couple of giveaway examples for foodies below.
Food packages allow you to put together something special for your followers. You can throw together based on a theme or simply create a care package with the food you know they’ll love.
They don’t have to be expensive. Even a simple snack box will work. Especially if all you’re asking your followers is to leave a comment or tag friends.
You can do food packages for kids too. Parents will love that.
- Wine and cheese spread
- Burger package
- Snack bags
- Pasta box
Drinks are just as good. Though you have to keep in mind that sending drinks in cans or bottles could lead to high shipping costs because of the weight.
But people like sampling drinks they’ve never tasted before, especially if they’re free. And items like coffee beans and tea shouldn’t cost that much to ship.
You can customize your drinks package to your followers. That will make them feel special.
And if that doesn’t work, you can always offer drink coupons instead.
- Coffee kits
- Juice boxes
- Soda cans
Yes, you can even give away cooking equipment. Instead of going on a shopping spree, some people will look for cooking equipment giveaways on social media and pray that they get lucky.
Make the most of this by offering smokers, grills, and other equipment you think foodies would love. These are especially popular during holiday events.
Given how expensive cooking equipment can get, you better make it your grand prize. Prepare smaller prizes for some of the other participants.
- Cookware set
- Knife set
- Slow cooker
- Rice cooker
- Measuring tools
There are so many ways to get hobbyists to participate in a giveaway. But you will need to think of the right prize ideas. Otherwise, they won’t be interested.
A safe bet would be starter packs. They are made specifically for beginners so anyone can just pick them up to play with.
But it would be better for you to pick a hobby to focus on. For example, you’ll find social media users who’d target photographers by giving away cameras and related accessories.
Collectibles are also big in this space. It’s absolutely worth considering especially if you have rare or exclusive items you can give out.
You can build your own starter pack or buy pre-made ones to give out to your followers. But you need to make sure that your giveaway has something to do with your niche. Otherwise, there’s going to be a disconnect.
The cool thing about starter packs is that you can create your own. That gives you the freedom to make it unique. For example, you can make an arts and crafts kit that contains your branding.
- Tattoo kits
- DIY kits
- Gardening kits
- Arts and crafts kit
- Cleaning kits
Collectibles are big on social media. Some viral giveaways on social media feature collectible items like trading cards.
If you have something to offer this audience, that would be a great prize.
For businesses, you can create custom action figures or comics that people can collect. That would be a great treat for superfans of your products.
Influencers can work with their partners to come up with collectibles that they can share with their followers.
- Trading cards
- Action figures
- Retro games
- Comic books
- Model cars
The photography market remains huge. And products that help photographers up their game are always in demand.
Reward your followers with photography gear and equipment. Make any of them your giveaway prize.
There are so many products to choose from. You have lenses, filters, cleaning kits, and even bags. Or if you’re a photographer yourself, you can offer your services as a great giveaway prize.
You can even consider printing a follower’s photos for free as a reward for winning your contest.
- Photography session
- Camera bags
- Cleaning kits
- Lens filters
- Memory card
- Camera flash
There are so many people trying to make it big on social media and YouTube through video content. And all of them need the right tools to excel in their craft.
Try giving out action cameras or lighting kits. As videographers, they will need microphones too.
You can even give away products that have to do with live streaming. YouTube and Twitch streamers will love that.
- Action camera
- Camera stabilizer
- Lighting kits
- External microphone
- Video editing software
- Video monitors
For the artistic crowd
Is your main audience primarily artists in their own right? Then you might want to give away products that they can use to advance their craft.
You only need to pick the right field to connect with them.
Some artists spend their time creating new music. Others use the canvas to fully express themselves. Whatever field you decide to focus on, there are always the right prize ideas for them.
Below are just a few examples for your inspiration.
You can reward your followers with CDs or vinyl records. But another option you should consider is access to music streaming services.
If you have the budget for it, musical instruments would make great giveaways. A guitar is always a safe bet but think about smaller instruments like a ukulele or harmonica.
Headphones and earphones, especially the latest ones, make great giveaways as well.
Those that teach music can offer music lessons. You don’t even have to meet with winners in person. You can teach them through conferencing apps.
- CD giveaways
- Musical instruments
- Music streaming subscription
- Vinyl records
- Music production software
- Music lessons
There are people who’d rather win printed materials. Influencers can use their connections to help winners get their files printed on canvas for example.
You can also publish coloring books for your followers. Other options include posters and stickers.
If you have a printing business, this one’s a no-brainer. Show off what you can do by offering your services to a few lucky winners.
- Print Canvas
- Coloring Books
- Business cards
For pet lovers
Are you looking for pet care prize ideas? Look no further.
Everyone loves their pets. And they want to show their affection by showering them with new toys and treats. If you give away the right pet products, there’s a good chance that you end up meeting your goals.
Pet lovers also like wearing pet-related merch. You can offer shirts, caps, or even pillows. Anything that people can use to show everyone around them how much they love their animal companions.
Here are a few pet product and merch giveaway prize ideas that you can use for your campaign.
You can start with pet food, toys, and other essentials. These typically go over well in the pet market.
If you offer something pet owners may not have seen before, they could be inclined to join the giveaway. Pet care supplies like dental products can also work.
And don’t forget about supplements. People want to keep their pets healthy.
- Pet toys
- Grooming supplies
- Pet beds
- Pet clothes
- Dental products
- Food and water bowls
- Collars and leashes
While these might not be the obvious choice for giveaways, there are people that love owning merch. What’s great about giving away merchandise is that you can customize them. You can come up with your own design and copy.
- Pet Caps
- Pet Mugs
- Pet Pillows
For lifelong learners
Some folks have a continuous passion for learning. They want intellectual stimulation. Some continue to study because they want to grow as a person. And some people just want to adapt to the changing world.
Whatever their reasons could be, they need access to educational resources. That’s why your next giveaway should target lifelong learners.
You can help promote online education or give people physical books. There are so many ways you can do this.
Online educators like giving away a free membership to their online classes or courses. If you’re in this space, you should follow suit. It’s a good way to promote your new course or class but also a quick way to get new followers.
And it’s not just about online courses. You can also give away access to workshops and webinars.
Some will even do one-on-one tutorials with lucky winners. Giveaway prize ideas like this one are terrific especially if you are well-known in your community as an educator.
- Online courses
- Learning apps
- Writing workshops
- One-on-one tutorial
Of course, you can also do a book giveaway. If you’re a book author, maybe you can give away signed copies of your latest work. Or if you’re just reaching out to book lovers, you should find titles that they might enjoy.
You can do book giveaways for non-fiction fans as well. For example, you can send recipe books to a couple of lucky winners.
If you can’t afford to send physical copies, e-books should do.
- Random book giveaway
- Self-help book
- Young adult novel
- Business books
- Children’s books
- Travel books
- Poetry books
For mommies and daddies
Moms and dads will be so happy to see you do giveaways that have them as the target audience.
Giveaways for babies always perform well for influencers and baby product businesses. There are many types of products to choose from. That makes this category great for regular giveaway programs.
You can do one every month for a year and not offer the same product twice. For example, you can do swaddles for one month and then pacifiers for the next.
Other types of products include cribs, strollers, baby bottles, and baby carriers.
You could even do baby food, clothes, and other essentials. It’s all up to you.
You can’t go wrong with baby accessories. There are just so many products you could give away to your followers. And the good part is that people will always participate because of the demand for them.
Another advantage of doing this type of giveaway is that companies will work with influencers. They will provide them with products they can hand out. They get to promote their items while the influencer gets to use them as prizes. It’s a win-win solution.
- Baby bottles
- Diaper bags
- Changing pads
- Baby blankets
- Baby carriers
Baby clothing is also huge in the community. If the clothes are cute and nice, parents will try to get their hands on them.
There are also giveaways for people that like to stay at home. These are people who prioritize working or relaxing around the house rather than partying outside.
They find joy in adding new furniture or appliances. They like to work with gadgets that will improve their quality of life at home.
Here you’ll find some products that will grab their interest.
Giving away furniture might not be for everyone. But for those that can afford it, know that people love joining this type of giveaway.
Height-adjustable desks are quite popular these days. But you can also try offering TV consoles, couches, and cabinets.
Needless to say, it’s furniture makers who’d stand to benefit most from this giveaway. Not only is it a good way to get noticed by potential clients, but it will also gain you new followers.
- Standing desk
- TV console
- Bed cushion
- Bed frame
- Dining table
- Shelving units
Appliances are easier to give away than furniture in terms of shipping costs. And while not everyone needs new furniture, people are more open-minded when it comes to appliances.
Who doesn’t want a brand-new vacuum cleaner or microwave oven? At the very least, winners can gift their prizes to family or friends.
Below is just a short list of appliances that influencers usually give away to their followers.
- Vacuum cleaners
- Microwave oven
- Coffee maker
- Food processor
- Rice cooker
For adventure seekers
These prizes are for people who love to travel and experience new things.
Travel giveaways make it easier for adventure seekers to plan their trips. Winning one often dictates where they go and what they do. It also helps reduce their travel expenses.
It’s no wonder then that so many of them end up joining.
Here are a few giveaway prize ideas for this category.
Travel giveaways typically center around freebies like airfare and hotel accommodations. However, travel accessories like power banks and adapters are also popular.
Anything that will ease the stress of traveling will work.
Giving away personalized travel kits with your branding could be just as effective.
The only downside is that this giveaway idea could end up costing you so much. You will need to find a sponsor that can help you shoulder some of the cost.
- Travel points
- Hotel accommodations
- Cruise trip
- Travel kit
- Travel bag
- Travel adapter
- Power bank
Give your followers a chance to experience something different. People would love to try anything out of the ordinary be it a romantic dinner, a spa retreat, or a night out of town.
Alternatively, you can offer products that will enhance their experience. For example, you can give people camping gear.
- Camping gear
- Spa retreat
- Cooking classes
- Dance lessons
- Adventure sports activities
For hardcore gamers
Those who’d like to attract a younger audience should consider giving away gaming consoles and peripherals. Young adults just can’t seem to get enough of them.
In fact, it’s not that uncommon to find influencers that use gaming giveaways to garner new followers.
The more consoles you can give away, the more followers you’re likely to gain.
If you’re looking for contest prize ideas for this category, check out our list.
The biggest names in gaming consoles as of this writing are PS5, Switch, and Steam Deck.
Giving away consoles that use emulation could backfire because of its controversial nature. So you might want to steer clear of those. It’s not worth the hassle.
It’s better to stick to the ones mentioned below.
- Steam Deck
Gaming PCs are different from PCs you use for work or other productivity tasks. The former needs to be more powerful than the latter.
That’s the reason why gaming PCs are more expensive. And it’s also why people love gaming PC giveaways.
If you can’t afford to give away an entire PC, you can reward your followers with PC components.
Top-tier video cards are highly sought after because of how limited and expensive they are. But you can give away CPUs, cases, and cooling solutions.
- Pre-built gaming PC
- Video card
- Cooling solution
- PC case
PCs and consoles need peripherals to work. Give your followers a chance to win keyboards, controllers, and similar items.
- VR headset
- Gaming monitor
For entertainment lovers
You can give away tickets to different events or set up party packages as part of your giveaway. Check out all of these prizes that you could use for your next contest.
Event tickets and invites are easy to send to winners. That’s one of the reasons why they’re appealing to businesses and influencers.
They’re universal prizes too, meaning the target audience can be as broad as you need it to be. For example, you’ll encounter a few issues when trying to give away film tickets for a children’s movie.
- Movie tickets
- Workshop tickets
- Product launch invites
- Music festival passes
There are businesses that offer their services as a prize. This is especially true for those in the events space.
Some will help the winner organize kids’ parties or tea parties for adults.
- Princess parties
- Birthday party package
- Adventure parties
- Tea parties
So after you’ve decided on a giveaway prize, what’s next for you?
The main challenge with giveaways and contests is that you generally need a tool to help you run them efficiently.
To get started check out our post on social media contest tools. There are even a few free tools in there you can use.