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Business isn’t just local anymore. With the advent of the Internet, more and more companies are going global. Businesses of all sizes are interacting with more customers in more markets than ever before.
Companies are starting to embrace search engine optimization (or SEO for short) as part of their overall marketing strategy. SEO is the process of making a business’ website appear more prominently in results on many of the popular search engine websites. It’s a great way to expose them to new customers in new areas of the world.
You can read more online about search engine optimization. Companies have been upgrading their websites and incorporating social media marketing to improve search engine results. Bear Newman from Bear Fox Marketing explained that you can use Facebook advertising to build strong brand trust with potential customers. Similar strategies can also be used for Instagram, Twitter, Snapchat and other popular social media platforms.
Here are some important factors in search engine optimization that you’ll need to enhance in 2019:
1. Look at your company’s 2018 performance
In a few months, you’ll be able to analyze the effectiveness of this year’s SEO marketing effort. You can determine which pages were the best at driving new and existing customers to your website. You can also see which results were least effective. This gives you something to improve on for next year.
2. Look at the keywords that you’re using for SEO
Take some time to evaluate the keywords that you use the most for your search engine optimization strategy. You should be able to pull data to determine which words worked the best. These keywords should be kept and expanded upon for next year’s SEO marketing. You can also see which words generated the fewest results. These words should either be eliminated or changed so that they bring more organic traffic to your site.
3. Review customer feedback
Many companies offer followup surveys or emails with new and existing clients. They want to know if they were satisfied with the products and the service they received, because this will help them become repeat customers and share their positive experiences with family members, coworkers and friends. They also want to know how new customers found out about their company. Take the time to review this feedback, as it can help you fine-tune your marketing efforts for 2019.
4. Focus on quality
It’s great to create posts and pages that are entertaining and appealing to your target audience, but don’t overdo it. Quality is much better than quantity. Stick to posts that matter. Add helpful content or videos that engage your audience and encourage participation. The more meaningless a post is, the more web users will get tired of seeing the same type of content repeatedly. This can cause your search engine rankings to decrease, and in some cases, can generate negative publicity or word of mouth.
These are just a few common sense ways to enhance your search engine marketing efforts for the coming year. It just takes a bit of concentrated time and effort to draw in new customers. Whatever strategy you decide upon, it’s hard to ignore the visibility that SEO market has to offer. It’s a fantastic way to get more people in every country in the globe interested in who you are and what you have to offer.