Search Engine Optimization (SEO) evolved alongside the evolution of internet, specific search engines. After the emergence of search engines in the early 90’s people began to notice how ranking on a search engine can actually drive traffic to a website. This is how SEO played a role in the ignition of the spark of e-commerce and online marketing.
SEO techniques back then used to be very simple and primitive; spamming keywords by placing the highest amount of the same keyword in your content and meta tags; checking a link’s popularity, using the traffic to determine its relevance. Nowadays SEO has become much more sophisticated with more complex techniques and strategies at play like analyzing how Google uses machine learning and artificial intelligence to rank websites on its search engine
1.Keep Your Friends Close and Your Competitors Closer
It is much easier to optimize your webpage when your target is a competitor who is ranked higher than you on the search results page. There is an SEO competition tool which can be used to determine what your competitor has that you don’t that makes them rank higher on a search engine results page. The tool we’re talking about is called SEO Competition Backlink Tool, designed by SEOJet.
The tool created by SEOJet uses a “Competitor Lock” report to compare your backlinks—links in other websites that link back to your website—with your competitor’s backlinks to give you an idea on the distribution of their backlinks and its amount that got their website or content on the first page. Backlinks are among the most important metrics that are weighed by search engine algorithms to assess content ranking. You are basically spying on your competitor’s strengths and weaknesses to come up with a counter plan
2. Ahrefs: SEO Keyword Tool
A lot of SEO experts agreed that Ahrefs is one of the most essential and influential SEO tools in the market; it is famous for its website crawlers, an automated program or bot that scans web pages using algorithms to index all the data so it could be easily accessed in the form of keywords that search engines look for and present it by using a hyperlink paradigm. Similar to the previous program (SEO Competition Backlink Tool), Ahrefs uses algorithms to trace back links from competitors to give you a review
3. KWFinder: SEO Keyword Tool
KWFinder is a tool that helps you land obscure or long-tail keywords that don’t have the same amount of competition as the common ones. Think of it as a record store that sells popular, music but in their rarest form, like vinyl for example, on one
4. Google Trends
Google Trends is one of the most important SEO tools laying around while not being used to its full potential, and it’s totally free. Google Trends can be used to check the market pulse, trending topics across websites and social media, and it gives you the option to explore topics across the whole world to narrow down your scope. When you enter a keyword into the search bar, it gives you the choice to locate where the keyword is trending geographically and also select a time frame, so you could see the state of the market in the location and time of your liking. It also has graphs that can summarize the rise and fall of a keyword.
Tools Are Not Everything
SEO tools are there to make it easier, but they can’t do all the work; without the right knowledge of your audience, market, and competition you won’t be able to perfectly tailor a successful SEO plan to get your business out there. A lot of tools in the market are free or have a free trial so you should always try the demo first if possible to see if that tool is perfect for you or not. With enough practice and research, you should be able to master the art of SEO marketing and beat your competitors on the battlegrounds of