40 Awesome Case Studies for Bloggers and Internet Marketers

One of the biggest challenges in internet marketing is knowing where to focus and how to use your available time, effort, and money for maximum impact. There are countless different ways that you can go about making money online or promoting your website or blog.

The problem is that there are so many possibilities and ideas that most people tend to bounce from one to the next before ever having success. In order to succeed you’ll need to focus long enough to put in the necessary effort and time for any approach to work.

What I love about detailed case studies is that you can see the steps taken by someone else, and what they were able to achieve with their approach. Staying focused in your own work can be a lot easier when you are basing your steps off of a plan laid out by someone else, when you can see that the plan worked for them.

In this post I’ve collected a wide variety of cases studies from different blogs that I think will be very interested and practical for you. Browse through the case studies listed here and I’m sure you’ll find something that you can put into practice to improve your own business or website.

Blogging Case Studies:

How I Built a Top 100 Blog in 12 Months and How You Can Do it Too! by Matthew Woodward

Matthew Woodward shares the details of the steps he took to build a blog that was highly successful in its first year. He shares things like how he setup the blog, how he produced content, and how he promoted the blog.

Matthew Woodward Blogging Case Study

How to Make Money with Your Blog by Yaro Starak

This post at Entrepreneur’s Journey is a few years old, but it includes several brief case studies about different successful bloggers.

How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours by Alex Turnbull

In this post Alex shares the process used to connect with influential people and encourage them to share a blog post.

How to Build Links to Your Blog by Matthew Barby

in this post on the Moz blog Matthew walks through the process he used to build links to a new travel blog. This process can be easily replicated in other niches and industries as well.

The Blogging “Magic Number”: Increasing Traffic 1,000% in 8 Weeks by Todd Giannattasio

This case study shows the effect of publishing 50 blog posts in 25 days at TresnicMedia.com.

150 Blog Posts in 50 Days: Staggering Traffic Results After 10 Weeks by McKay Allan

This case study was inspired by the previous one, and it takes the same approach to a higher level. The result wasn’t just more traffic at LogMyCalls.com, but more importantly it led to more new customers than any comparable time frame in the company’s history.

Content Marketing: Targeted Persona Strategy Lifts Sales Leads 124% by Adam Sutton

Skytap saw their traffic and leads drastically increase thanks to their content marketing strategy, and this post lays out their 5-step approach.

SurvivalLife.com – A $1 Million Per Month Site by Stuart Walker

This case study at Niche Hacks examines a highly-successful and profitable blog to see how they get traffic and how they make money.

How to Create a $20,000+ Per Month Affiliate Site Like Thisiswhyimbroke.com by Stuart Walker

Niche Hacks takes a detailed at a very successful affiliate site, it’s traffic, and lessons that can be learned from the site.

Landing Page Case Studies:

How We Grew Conversions 100% by Rethinking Our Design Strategy by Alex Turnbull

This case study at Groove shows how they re-designed their landing page for massive improvement in conversions.

Landing Page Case Study

Prominent Price Display Increases Leads Generated by 100% by Siddharth Deswal

Should you display prices on your website? This case study shows how a small change to show the price on a landing page doubled its leads.

Using Video to Lift Landing Page Conversion Rate by 100% by Michael Litt

Vidyard was able to double their conversion of email optins by adding video content to the landing page.

How a Single A/B Test Increased Conversions by 336% by Dustin Sparks

Here you’ll see an apples to oranges A/B test (two pages with significant differences) that had big results.

How We Made $1 Million for Moz with One Landing Page and a Few Emails by Conversion Rate Experts

This post looks at the process of working with Moz to completely revamp their landing page. The case study also looks at the communication with subscribers through emails after the changes to the landing page.

GetResponse Increases Free Trial Signups by 158% by Paras Copra

GetResponse started promoting its free trial more heavily, drastically increasing free trial signups without having a negative impact on paid signups.

Email Marketing Case Studies:

How I Generated $40,000 in Sales without Annoying My Subscribers by Yaro Starak

This case study shows how Yaro used AWeber to send multiple emails based on whether subscribers opened and clicked other emails, which indicated interest.

How Email Segmentation Made My List Stronger AND $31,940 More Profitable by Yaro Starak

This is an older post by Yaro, but it shows the power of targeted emails. He shares his how he sent a targeted email that wound up being highly lucrative.

How I Increased My Subscriber Rate by 10x Overnight by Chris Spooner

Chris explains how adding a free bonus and improving the placement of signup forms had a massive increase in conversions at his blog.

Niche Website Case Studies:

How I Built a Niche Website that Ranked #1 in Google and Made $93.32 in 38 Days by Tung Tran

Tung Tran shows step-by-step how he created this profitable site, including keyword research, setting up the site, his content strategy, SEO, as well as his earnings.

Niche Website Case Study

Niche Website Case Study: apennyshaved.com by Spencer Haws

This multi-part case study (25 posts in total) at Niche Pursuits covers the process of Spencer working with a student, Perrin, to go through the process of creating a profitable niche website.

FoodTruckr by Pat Flynn

Pat Flynn of Smart Passive Income is currently still in the process of this mult-part case study of his niche site, FoodTruckr.com. You can read the posts that have already been published and follow along with future posts as he builds a successful niche site.

Using Social Media to Grow a Niche Site by Spencer Haws

The typical approach with niche sites is to focus on search engine traffic, but in this case study at Niche Pursuits you’ll see that social media traffic is another option. Spencer shows the changes that he made to ads, and his approach for using social media to grow traffic and revenue.

How I Grew a Niche Affiliate Site from $0 – $3,934 a Month in 6 Months & How You Can Do the Same! by David McSweeney

This is a really detailed article that covers David’s process for building and promoting his site. He even lists the number of hours that he spent of various tasks throughout the process.

How to Rank in Competitive Affiliate Niches by Alex Becker

This video case study at Source Wave shows how Alex created a simple site that makes about $100 per day in affiliate income. The site uses a silo structure and some strategic links.

7 Days, $1,200, 1 Website – Black Friday / Cyber Monday Case Study by Chris Guthrie

Here Chris shows the process that he used to make money with affiliate products and AdSense during the holiday shopping rush.

Product Sales and Ecommerce Case Studies:

How to Create & Launch a Highly Profitable Product Step by Step by Steve Brodsky

In this guest post at Matthew Woodward’s blog, Steve Brodsky shows how he stated from scratch, established authority, and created a product that brings in $150 – $300 per day on autopilot.

Launching a Product Case Study

Why Ditching My $5,000 Custom Design Increased Sales by Andrew Youderian

A great-looking design may make a positive first impression, but it doesn’t always equal profit, as this case study shows. Andrew explains how a stock Magento template played a role in increased sales.

How WikiJob Increased Sales by 34% by A/B Testing Customer Testimonials by Paras Chopra

We all know testimonials can be powerful, and this case study looks at an example of WikiJob.co.uk testing their customer testimonials.

Customer Review Widget Increases Sales by 58.29% by Smriti Chawla

An ecommerce site selling watches saw significant gains by adding customer reviews to the sidebar of product pages.

Membership Website Case Studies:

How to Start a Profitable Membership Site Step by Step by Jason Chesters

In this guest post at Matthew Woodward’s blog, Jason Chesters shows how he built a highly profitable membership site. The case study covers the technical details of setting up the membership site and content protection, as well as how he got traffic and attracted members.

How I Created Paid to Blog Jobs by Tom Ewer

Tom Ewer recently launched a members-only job board, and this case study covers the details of how he set up and launched the site.

Facebook Advertising and Marketing Case Studies:

How I Made $400 with Facebook Ads in One Week by Lewis Ogden

Lewis used Teespring to sell a unique t-shirt design to a highly-targeted audience on Facebook. This is a pretty simple case study, in a good way. It’s easy to follow and could be replicated with your own t-shirt idea. Also, Lewis admits he didn’t do much to optimize the performance of the ad, so the ROI could have been even higher.

Facebook Advertising Case Study

How to Advertise on Facebook – Revealing My Facebook Marketing Strategy by Matthew Woodward

In this case study Matthew Woodward shows the details of how he uses Facebook to build his email list. He covers the process of creating an offer, split testing landing pages, setting up the Facebook campaign, and optimizing the campaign.

How a Small Spice Shop Got 736 Page Likes in 6 Days (Without Ads) by Francisco Rosales

This case study at Socialmouths the 5 steps taken by one small business to quickly build a fan base on Facebook. This is an approach that could easily be duplicated by other businesses in any industry.

$1K Profit (Almost) in 1 Week: My PPC Case Study by Glen Allsopp

This case study at ViperChill shows how Glen ran a profitable campaign to sell a software product.

Twitter Advertising Case Studies:

How We Got 198% ROI Using Twitter Advertising by Molly Pittman

This case study at Digital Marketer shows the details of their campaign to promote a course. The ads and landing pages offered some value to readers, aside from just selling a product.

Twitter Advertising Case Study

3 Powerful Case Studies That Show You How to Advertise on Twitter by Jeff Bullas

This blog post includes 3 different mini case studies on promoted tweets, promoted accounts, and promoted trends.

Buying Websites Case Studies:

How to Buy a Website in 5 Steps by Chris Guthrie

In this case study Chris shares his process for buying a website, copycatcrafts.com. See the end of the post where Chris has updated it to include 5 additional posts that dig deeper into the process of buying a website.

Buying a Website Case Study

Buying Websites and Strategy to Increase Earnings by Spencer Haws

This case study at Niche Pursuits shows how Spencer bought 2 different websites. The information about the buying process can be helpful if you have considered by sites yourself.

Behind the Scenes of a Successful Blog Acquisition by Shahzad

This guest post at ProBlogger gives a detailed look at the process of buying a blog, with general tips as well as examples from this particular example.

Free Report: 9 Simple Blog Tweaks with Powerful Results

Subscribe to the ProfitBlitz newsletter to get this free report that reveals simple tweaks to your blog that you can implement quickly. All of these tweaks can help you to grow your blog quickly and increase your reach.

Comments

  1. says

    Hi Marc! Good thing you share this article with us. Case studies are great in searching information and in decision-making. So surely, bloggers and internet marketers will love this.

    The “How to Make Money with Your Blog by Yaro Starak” is interesting, well, I’m not saying others are not.

    In the world of internet, making money is one of the main purpose or aim of the users, so; therefore, they will be more interested in knowing how.
    I found this post shared on Kingged.com, the Internet marketing social site, and I “kingged” it and left this comment.

    • says

      Thanks for your comment Metz. That blogging article by Yaro Starak has some really interesting case studies about other bloggers. I think it is really inspiring to read the stories of successful bloggers.

  2. says

    HI Marc,

    Awesome post!!!!! I enjoy it a lot and every information that you figure out in post. Personally think every blogger it self a marketer too. Thanks for sharing. :)

    Regards!!!
    Bhavesh Patel

  3. says

    Hi Marc
    I just went thru the list and found it worth bookmarking.
    Thank you so much for the pain you have taken to create
    such a case study for the benefit of especially the newbies
    Of course this will surely be a guide and reference manual
    for the bloggers who want to take up blogging as a career.
    Thanks for the connected links, as someone said here Yaro’s
    pages are really wonderful. and recently i come across with
    an interview with him by the famous blogger Harleenas Singh
    That was indeed a great post in two series. Of course Yaro
    is a pro blogger and a wonderful entrepreneur.
    Thanks ones again Marc for this great research work
    Keep up the good work
    I just joined in some of your places and ha downloaded the ebook
    thanks for that too
    Keep going
    Best
    Phil
    PS:
    I found this post at Kingged.com, the Internet marketing social site, and I “kingged” it and left the above comment. http://kingged.com/40-awesome-case-studies-bloggers-internet-marketers/#comment-68941
    Thanks
    Philip

    • says

      Philip.
      Thanks for your comment. I really glad that you found these case studies to be helpful. And thanks for subscribing. I hope to see you in the comments in the future.

  4. says

    Absolutely love case studies. There’s no better way to learn than by seeing someone document what truly happened with their past experiences. As they say, the proof is in the pudding. Thanks for sharing all of these, looks like some great information here that I’m going to have to look into..

    • says

      Craig,
      I totally agree with you. I’ve seen a lot of great case studies recently that were really interesting to me, and that’s what led me to put this collection together. Thanks for your comment.

  5. says

    Great roundup here Marc,

    Pretty sure I only have read the first one by Matthew Woodward.

    Case studies like these are VERY VALUABLE things to read since they are reflections of what they did to get result.

  6. says

    Marc, great post! Case studies are a great way to learn.

    I think everyone should have a coach and learn from them. The first step is to review these case studies and decide who you really connect with.

    Then study everything they do so you can in effect be coached by them…at least informally. And if they happen to have a coaching program, then all the better.

    Thanks for pulling this together.

    LeslieZ

  7. says

    Hey Marc,

    Well you’ve done it again and these are the types of things I love to read and of course learn from those who have done it. They aren’t just writing about something they’ve never undertaken before, they’ve actually done it themselves and gotten results.

    I’m behind on my reading at the moment but will be saving this post for sure. There are some I’ve got to read so thank you once again for all this hard work putting this together.

    ~Adrienne

    • says

      Adrienne,
      Thanks for your comment. I’m like you, I appreciate being able to learn from people who have experience that I don’t have. Seeing different perspectives and getting ideas and suggestions from others is always a great way to learn.

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