Aweber is one of the oldest and most well-known email marketing platforms.
It’s been around since 1998 and has provided all the features marketers and businesses need to succeed.
But it’s not the only option out there.
So, if you’re considering making a switch or are simply curious about what else is available, read on for a detailed review of the best Aweber alternatives on the market.
After reading this, you’ll know each platform’s key features and benefits. So you can better pick the right one for your business.
The best AWeber alternatives – summary
#1 – MailerLite
MailerLite is an email marketing service provider that helps businesses send newsletters and create automated email campaigns.
It makes delivering emails to your subscribers easy with its simple interface and wide range of features. You can segment your list, personalize your emails, track results, and more.
These tools allow you to create beautiful and effective email campaigns that engage and convert your subscribers.
For instance, the email segmentation tool lets you target specific subscribers with personalized content. This ensures that your message is relevant to them and increases the chances of conversion.
The visual email builder is another great feature that allows you to create beautiful emails without any design experience. MailerLite has a vast array of well-designed templates you can customize to match your brand.
Besides that, the drag-and-drop editor makes it easy to add blocks and elements to your email, such as images, text, buttons, etc.
In most parts, AWeber and MailerLite offer similar features. That includes a visual editor, split testing, campaign planning, and email scheduling.
Basically, you can find the same core features in each of these platforms.
They also have similar extra tools like landing pages and website builders, third-party integration, and eCommerce features.
However, MailerLite is more user-friendly and easier to set up. I like its clean interface more than AWeber’s.
MailerLite also offers better flexibility when it comes to pricing plans. It can cater to small businesses up to big enterprises. So you can find a plan that perfectly fits your budget and needs.
Overall, MailerLite is a robust yet affordable email marketing solution suitable for businesses of all sizes. That’s why it is our top pick.
- Campaign automation
- Unlimited landing pages, forms, and websites
- E-commerce integration
- Email segmentation and tagging
- Transactional emails
|Intuitive design||Customer support can be better|
|Premium templates||Lack complex automation|
|Affordable pricing plans||Doesn’t support affiliate marketing|
|Wide range of features and integrations|
|Excellent deliverability rate|
MailerLite offers a free plan, and the cheapest plan starts at $10/month for up to 500 unique subscribers.
#2 – ActiveCampaign
ActiveCampaign is an excellent alternative for AWeber for several reasons.
First, ActiveCampaign’s email marketing feature is just a part of what this advanced automation software can do for users.
You can also use ActiveCampaign to automate your email campaigns and other essential aspects of your customer’s journey, such as sales and support.
Second, ActiveCampaign offers a much smoother user experience. It’s more navigable, and you can see what to do next when creating an email campaign.
Last, ActiveCampaign’s pricing plans are more flexible than AWeber’s.
If you’re looking for an email service provider that can automate your email campaigns and other advanced features concerning customer experience touchpoints, ActiveCampaign is a great option to consider.
- Email broadcast and autoresponder
- Email targeting and segmentation
- Email scheduler
- Dynamic content
- Team collaboration and notification
- Marketing automation
- Popup forms
- Detailed data gathering
|Free migration and no setup fees||Transactional emails aren’t included on the entry-level plan|
|Great platform for B2B, B2C, eCommerce, and businesses in different industries||Having too many features can scare some users away|
|Flexible email campaign||The reporting feature is a little challenging to navigate|
|Advanced A/B split testing|
The Lite plan of ActiveCampaign starts at $29/month and is billed annually. Free trial available.
#3 – Omnisend
Omnisend is a powerful e-commerce platform that goes beyond email marketing.
With Omnisend, managing multiple channels and stores is a breeze.
You can manage your e-commerce data in one place, making it easier to segment your contacts and personalize messages.
Although you can find the usual features of Omnisend on AWeber, like automation, email templates, and landing pages, there are also unique features that set it apart.
First is the ability to create a single workflow for multiple channels, including SMS, web push notification, and emails.
Let’s say one of your shop visitors abandons their cart. You can automate an SMS, email, or push notifications to follow up on them and bring them back to your store.
Additionally, you can provide discount codes in one click, making it easy to drive sales and loyalty.
It’s also effortless to migrate to Omnisend from another email marketing platform. You can transfer your existing contact lists in one click and continue building on top of it.
- Drag-and-drop builder
- Pre-made eCommerce and email templates
- Lead capturing
- AI-powered advanced segmentation
- Pop-up and landing page builder
- Email and SMS automation
- Audience sync
- 24/7 customer support
|Affordable entry-level plan||The email builder can be laggy at times|
|Gamification for lead capturing||Limited selection of email templates|
|Solid eCommerce tools||Can’t be used without an ecommerce store to connect to|
|Good deliverability rate|
|Smooth integration with Shopify & other stores|
Omnisend provides a free plan. The Standard plan starts at $20/month.
#4 – ConvertKit
ConvertKit is a famous email marketing platform among bloggers and online course creators.
It’s straightforward software with email automation, a landing page and form builder, and built-in email templates.
Although ConvertKit values simplicity, it doesn’t disappoint when it comes to features.
You can find everything you need to run an effective email marketing campaign and more.
For example, one thing that makes ConvertKit unique is its subscriber list monitoring. You’ll never be charged for the same subscriber, and organizing them in tags and segments is manageable.
And what makes ConvertKit ideal for course creators isn’t only the fact that it integrates with popular membership platforms like Teachable and Thinkific.
It’s also because it can help you manage your entire sales and marketing funnel, from acquiring leads through email marketing campaigns and landing pages to selling and delivering products.
If you have an online course you’d like to sell, ConvertKit can handle everything for you.
- Automation builder
- Tagging and segmentation
- Email templates
- Unlimited forms and broadcasts
- Migration service
- Third-party integrations
- Landing page builder
- Newsletter referral system
- Lead scoring
|User-friendly interface||Not ideal for marketing agencies and enterprises|
|Comprehensive marketing features||Not that cheap compared to other email software|
|Limited free plan|
|Integration with popular platforms|
|Includes basic ecommerce features. Sell digital products like ebooks, coaching, and newsletters with ease.|
|High delivery and open rate|
ConvertKit’s primary and most recommended plan costs $15/month for 300 subscribers. A limited free plan is available.
#5 – Moosend
Moosend is an email marketing and automation solution you shouldn’t underestimate.
It’s a great tool packed with amazing features yet very easy to use.
And if you’re on a strict budget — Moosend’s paid plans work out extremely cost effective compared to some other tools.
This affordable platform is designed to provide all features to help your business grow its revenue.
Like AWeber and the other tools in this list, you can use Moosend for everyday email marketing tasks, such as building your contact list and sending automated emails.
You can also use Moosend to create newsletters and landing pages and track conversions.
However, one of the critical features of Moosend that AWeber is missing is lead scoring. This allows you to score and prioritize your leads based on their interactions with your brand.
It is instrumental in helping you identify which contacts are most interested in what you’re selling, so you can follow up on them and turn them into customers.
Moosend offers audience management tools to help you and other businesses segment and target their audiences more effectively.
Finally, Moosend integrates seamlessly with various software platforms, making it a convenient and versatile solution for companies like eCommerce, SaaS, and more.
- Visual email editor
- A/B testing
- Behavior tracking
- Real-time reports
- Email automation
- Lead generation
- Lead scoring
|Feature-rich yet very affordable||Email customization could be improved|
|Great platform for transactional emails||Advanced customer segmentation isn’t available|
|Clean and modern UI||Limited email templates|
|Detailed analytics and reports|
|Responsive and accommodating customer support|
After the 30-day free trial, you can get the cheapest plan at $9/month or $7/month if you pay annually.
#6 – Brevo
Brevo is another fierce competitor of AWeber in the email marketing space.
It’s an integrated marketing platform that helps small businesses grow by building stronger customer relationships.
Brevo offers a suite of tools to manage different channels such as email, SMS, social media, and even chatbox.
Most AWeber alternatives on this list provide split testing and automation features. Brevo is no different.
You can use Brevo to create and send automated emails and track customer behavior and interactions with your brand across all channels.
It also provides access to dynamic content blocks that allow you to personalize your messages and improve your open rate.
But what sets Brevo apart is its sales CRM which lets you keep track of your sales process, create a solid sales pipeline, and close more deals.
This allows you to maximize your revenue and grow your business more effectively.
Finally, the platform’s transactional email feature will enable you to provide a great customer experience by sending automated triggered emails like order confirmation, shipping updates, and more.
Brevo is an excellent alternative for AWeber because it offers a more comprehensive set of features for online businesses.
If you want an email marketing tool that can do more than send email campaigns or newsletters, Brevo is the way to go.
- Contact management
- Email campaign creation
- Landing page builder
- Send time optimization
- A/B testing
- Transactional email
- Multi-channel management
- Webhooks and integrations
- Team collaboration
|All-in-one marketing solution for small businesses||Customer support can be better|
|Unlimited contacts for any paid plans||The landing page builder is fairly basic|
|Helpful analytics||Limited email personalization and design options|
|Shared inbox ideal for team collaboration||Monthly email sending limit|
|Over 150 available integrations|
|Free sales CRM feature|
You can start with the free plan, but the Starter plan costs $25/month for 25,000 monthly email quota.
#7 – Drip
Drip is an email marketing software platform that’s perfect for people looking for the best way to streamline their email marketing efforts.
This email automation platform provides a playbook library you can use to create income-generating workflows for your business.
It has over 20 automation templates available, and some of them are:
- Welcome email series – to engage and nurture new subscribers
- Win-back series – to help you recover inactive customers
- Abandoned cart series – to save lost sales and boost revenue
These tried and tested workflows are beginner-friendly and perfect for users with no prior experience.
Drip also allows email personalization and segmentation. But it offers a more advanced way to do it.
Drip gathers data from different sources, which you can use to send hyper-targeted messages relevant to their behavior.
For example, you can group your contact lists based on their website or purchase activity to see how often they engage with your emails.
These are also dynamic segments, so you don’t need to update them manually.
However, besides email automation, analytics, and form builder, Drip lacks additional tools that AWeber and MailerLite offer.
It doesn’t have a landing page and website builder, for instance. You’ll need to depend on other platforms to create them.
Drip also has fewer templates for its email builder. This can be a turn-off for people looking for more sophisticated designs.
- Pre-built and custom segments
- HTML email builder
- Email campaign workflows
- One-click integrations
- Split testing
- Unlimited email sending
- Dynamic segmentation
|Powerful A/B testing tool||Not a cheap alternative|
|Modern and clean interface||Underwhelming features for inbound marketing|
|SMS campaign available||Quite strict regarding affiliate marketing|
|Advanced segmentation filters||No free plan|
Drip provides a 14-day free trial, no card needed. Its starting price is $39/month for up to 2,500 contacts.
#8 – GetResponse
GetResponse is on top of the list when it comes to all-in-one inbound marketing solutions.
Like AWeber, GetReponse was also launched in 1998. It started as an email autoresponder but has grown into a comprehensive marketing solution offering landing pages, webinars, marketing automation, and more.
However, GetResponse hasn’t forgotten its roots. Even now, it still provides top-of-the-line email marketing features.
The platform helps businesses attract more leads, close more sales, and engage their customers at every stage of the buyer’s journey.
With GetResponse, you can create newsletters, email sequences, automated workflows, webinars, and more.
Thanks to well-designed and customizable email templates, launching beautiful and high-converting emails are possible even without hiring any designer.
This feature also extends to the landing page builder of GetResponse. You can build attractive, professional-looking, and responsive landing pages quickly.
Plus, the platform provides a vast library of stock photos and GIFs for free.
At first glance, GetResponse might look the same as AWeber. But if you take a closer look, some of its features are more advanced.
For example, both tools provide marketing automation for their users. But the feature of GetResponse is more robust and flexible.
Whether you want to start a trigger when someone lands on your sales page or send discounts on your subscriber’s birthday, everything is possible with GetResponse.
It’s also worth noting that GetResponse emphasizes eCommerce businesses. If you have an online store, the platform can help you boost sales and increase conversions.
There are so many things that GetResponse can do for you.
It’s a solid choice if you need something to handle email marketing and other efforts like lead generation, ad management, and more.
- Email sending and scheduling
- Split testing
- Built-in templates
- HTML and visual email editor
- Landing page, form, and website builders
- Form builder
- Promo codes
- Drip campaigns
- Subscriber list management
|Caters to different types of businesses||Can be overwhelming for beginners|
|Comprehensive email marketing tools||The drag-and-drop builder isn’t the best in the market|
|99% deliverability rate||Some inbound marketing tools need improvement|
|Offers short-term and long-term plans|
The paid plans start at $19/month for up to 1,000 subscribers.
#9 – Constant Contact
Constant Contact is also a well-established email autoresponder like AWeber.
The tool was founded in 1995 and had been serving marketers and businesses since then.
Currently, the platform allows you to send email campaigns, set up autoresponders, create event registration forms, and use tools like surveys and polls to engage with your subscribers.
The reporting feature of Constant Contact is also great as it provides useful data such as campaign comparison, open rate, engagement rate, and heat map.
This info is all presented in an easy-to-understand manner so you can track your progress and improve your campaigns.
What I like about this tool is its easy-to-use interface and wide range of integrations. You can connect Constant Contact with WordPress, Shopify, Facebook, and more.
This capability lets you create smoother workflows and save time by incorporating email strategies into your existing processes.
For instance, if you’re using Shopify to run your eCommerce business, you can automatically add new customers to your Constant Contact email list.
Besides the email marketing feature, it also has tools for SMS marketing, social media marketing, and eCommerce.
It’s an awesome tool for small businesses planning to explore different marketing channels on top of email marketing.
Although it’s not as advanced as AWeber and other platforms on this list, you can not go wrong with Constant Contact.
It’s a tool that’s been around for a long time and has helped many businesses grow their online presence.
- Engagement analytics
- Pre-made email templates
- Form builder
- Email bounce management
- Email automation
- Landing page builder
- Mobile marketing app
|Intuitive UI||No free plan and free trial is very short|
|Easy to set up for beginners||Features on the Core plan is quite limited|
|Good variety of premium templates||Can easily become expensive as your list grows|
|Niche features like SMS and social media marketing are great additions||Only basic email automation is available|
The most affordable plan starts at $12/month and can accommodate up to 500 subscribers.
AWeber’s pros and cons
So how can you be sure that the alternatives we’ve looked at are better options than AWeber?
Let’s review AWeber’s pros and cons to help you decide.
- More than 700 email templates. You can choose from customizable and premium email templates and not worry about sending something outdated.
- Super easy to use and set up. From signing up to creating your first campaign, AWeber makes it easy for anyone to get started with email marketing. You can also use the drag-and-drop tool to create beautiful emails without coding.
- Massive list of third-party integrations. The platform currently integrates with more than 600 software. Incorporating your email marketing with the rest of your business tools should be a breeze.
- Great customer support. Say goodbye to automated voice message systems. AWeber’s customer service consists of humans willing to help you with your problems 24/7.
- A/B testing feature. Compare up to three email versions or test at different times of the day. No matter what you want to test, it’s possible with AWeber.
- Offers generous features for the free plan. It allows you to accommodate up to 500 subscribers and access email templates, landing pages, and automation.
- Split testing is limited to email campaigns. Testing different versions of your landing pages isn’t allowed.
- Sending to multiple segments at once isn’t possible. So if you want to send the same email to more than one segment, you’ll have to create multiple campaigns—one for each segment.
- Automations are too simple. The platform doesn’t give you enough options for building complex automation. For example, you can only choose actions like sending a message, waiting, or applying a tag.
Selecting the best AWeber alternative for your business
So there you have it—nine AWeber alternatives that won’t disappoint.
All these email marketing services are fantastic in their own right, but you must choose what’s suitable for your current needs, goals, business type, and budget.
Avoid jumping into a new platform without reviewing this article and doing additional research.
But if you’re struggling to decide, our top pick is MailerLite. It’s affordable, feature-packed, and offers excellent email deliverability.