As the saying goes, “content is king”. With so much content out there, one has to stand out. But, how? A simple search on Google can give you thousands and thousands of answers. At best, people read through the first couple of pages. Most of the time, they just read the first couple of links. If the description written under the link does not attract them, they will not even bother to click on it. People on the Internet are always on the go. With that being said, how can you make them stop, read your link’s description, and make them click on it? It’s simple. Your content has to appeal to them.
Want to know how? Here are tips on how to make your content effective to viewers:
PR & Communications
Your public relations and communications highly affect how people view you. This can be achieved through your newsletters, press releases or emails that can be developed by an effective email marketing software. All of these internal and external communications demonstrate how you are willing to go an extra mile to get in touch with your viewers. Thus, if you show solid PR and communication skills, your viewers will be intrigued to read or view your content.
Make SEO-Friendly Content
In order to guarantee your content gets read in the first place, you have to make sure it appears on the top of any search engine. Add as many hyperlinks as you can from trusted and frequently-read sources so other websites can link to you. Choose the right keywords that people often search for and incorporate them to your articles. Needless to say that as previously mentioned, make sure that the description which is the first 3-4 lines of your article, along with your title, contains the keyword.
Set an Objective
After you guarantee people will select your link, make sure that everything that goes in there, came for a reason. Do not write fluff just to appear as an active user who is constantly posting. Just like any marketing plan, have a detailed calendar of everything you want to post, why you want to post it, when and for whom. That way you ensure that your content has a purpose, and thus, will most definitely be read from people seeking the same ideas.
Know Your Audience
Knowing your target audience is a part of the marketing plan mentioned above. It is crucial for your content because it determines what your tone of voice and messaging should be. If your content aims at marketing a product, then you need to set up the right call to action for your audience in order for them respond and boost your sales, for instance.
Know Your Channel
This is the “how” and “when” parts in the market plan; how you reach your audience and when. The medium you use for posting is the only way your content gets to your viewers. If you have a website, you can link it to your social media platform so that it can reach a wider view. The time and date of your posts depend on the time your website’s traffic reaches its peak, which you can easily know by most of social media analytics tools.
Leveraging the Right Tools
With these tips and tools, you can optimize your content to have the most viewers you can possibly get. You can deal with these tips as if they are two different parts. The first part is about what goes in your content and the latter is about how you market that content and sell it. Both of which will ultimately help you have a great impact on your viewers.