7 Ways to Make Your Blog Stand Out From the Crowd

7 Ways to Make Your Blog Stand Out from the Crowd

One of the biggest challenges for bloggers is to provide visitors with a memorable experience that will lead them back to the blog at some point in time. In order to do this you’ll need to have a blog that stands out from all of the others in your niche. You’ll need a way to separate yourself from other blogs and show visitors that you’re worth remembering.

If you want to make your blog stand out from the others, here are 7 different things you can do.

RELATED READING: 7 Keys to Establishing Your Authority as a Blogger

1. Publish Epic Content

Probably the most obvious way to stand out is through your content. If you become known as one of the best sources of information in your niche people will remember your blog.

Epic blog content can help you in a number of different ways, including attracting links, attracting subscribers, encouraging social media sharing, providing evergreen content that can serve your blog for a long time, and establishing your reputation as an expert or authority.

There are a lot of blogs that publish quality content, but far fewer that take it to the extreme by publishing epic content.

Here are some examples of epic content in the internet marketing, blogging, and SEO industries:

Creating truly epic content takes time and effort, but the results can be well worth it. Rather than publishing a high quantity of posts, use your time to focus on creating an epic post that can be used to set your blog apart.

Keep in mind that epic content is much more than just a long post. Don’t focus on word counts. Instead, work to create something that will be incredibly useful and detailed for your readers. A lot of epic posts tend to be very long because of the detail that is involved, but the length is not the primary reason that it works.

2. Quality Images and Graphics

Blogging and social media have become increasingly visual in recent years. Social media sites like Pinterest and Instagram are obviously highly visual in nature, but Facebook, Twitter, and Google+ have all become more visual as well. Images and graphics are extremely important in today’s social media environment.

Using appealing images with your blog posts will not only make them more pleasant for visitors, but they’ll also lead to more sharing at social networks, and your content will stand out more once it has been shared.

The good news is that you don’t have to be a professional designer or have expensive software in order to succeed with the images that are used on your blog. Online photo editors like PicMonkey and Pixlr make it easy to create quality images for use on your blog.

Let’s take a look at a few examples.

Rebekah Radice’s blog posts always use graphics that stand out. The one below is from her recent post, How to Use Google Plus to Generate Massive Exposure.

Rebekah Radice

Not only does the graphic look great, but it uses the consistent style the Rebekah has become known for. Using highly recognizable images and graphics can also be extremely effective for branding. Most of Rebekah’s graphics are also tall, which works well with social networks like Pinterest.

Another example is Ashley Faulkes of Mad Lemmings. Ashley’s graphics also have a consistent look that helps them to stand out and to be recognizable. The image below is from a podcast episode, The Current State of SEO – Social Signals and Guest Posting with Brent Carnduff.

Mad Lemmings

Ashley also tends to use tall graphics that work well with Pinterest.

To learn more about using images for promoting your content and on social media please see these links:

3. Take Advantage of Your Strengths and Experiences

While there may be a lot of other blogs that cover similar topics as your blog, each blogger will have their own unique strengths and experiences. Take advantage of your own strengths and your experiences to help make your blog stand out.

Think about yourself and what unique experiences and strengths you have that others do not. Don’t publish all the same types of content and be just like every other blog in your niche.

Being unique in a crowded niche is not easy, but some bloggers manage to do it very well. Noah Kagan of OkDork has some incredible experience that not many other bloggers in the internet marketing and businesses niches can match. He has built successful businesses like AppSumo, and was an early employee at Facebook and Mint.

OkDork

Noah’s background gives him a lot of credibility and he is a wealth of knowledge. If you want to learn more about Noah check out this podcast from Lewis Howes – Noah Kagan: Genius Marketer On Why He Got Fired by Facebook and Made Millions Anyways.

4. Be Practical and Useful

Just publishing quality content is not usually enough to make your blog stand out. What can really help to push you over the top is to focus on publishing content that is practical and can be put into action by your readers. When your visitors are able to apply what they have learned at your blog, and when they see results, you will stand out.

By doing this you are truly helping your readers, while many other bloggers are just publishing content that looks great, but doesn’t really directly benefit readers.

An example of a highly practical blog is Blogging Wizard by Adam Connell. Adam’s posts like The Complete Guide to Building Your Blog And Getting More Email Subscribers and The Definitive Checklist for Effective Blog Post Promotion are full of actionable content that readers can start using and put into practice immediately.

Blogging Wizard

Make sure that your content is not only relevant to your target audience, but also actionable. Readers will remember you if you can help them in some way that is important to them.

5. Display Your Personality

One of the best ways to stand out is to connect with your visitors and readers on a personal level. When readers feel a personal connection to you they will be far more likely to subscribe, or at least return to your blog later.

There are a few things you can do to try and connect with readers. First, be very active in the comments section and respond to every comment that is left on your blog. This gives you some excellent personal interaction with your readers and it shows that you value them and their feedback.

Next, be active at social media networks. Sites like Twitter, Facebook, and Google+ aren’t only great for promoting your posts and getting more traffic, they also provide outstanding opportunities to connect and interact with your audience.

The About page is also an important page on your blog that will allow you to share more about yourself with your visitors.

Adrienne Smith is a perfect example of a blogger who truly connects with her readers. She responds thoughtfully to every comment, interacts through social media, and her appreciation for her readers is very clear. It’s no coincidence that Adrienne’s posts get loads of comments.

Adrienne Smith

6. Eliminate the Fluff

Don’t feel the need to publish new posts constantly. Many bloggers think that they have to publish a post every day or they will not be able to attract an audience. The result of this is that you’ll feel a lot of pressure to constantly come up with new topics for posts, and you won’t dedicate very much time to each post because you are writing so many of them. Many bloggers that take this approach wind up publishing a lot of fluff or filler posts that offer very little value to readers.

Instead, cut out the fluff and focus your time only on creating great content for your readers. If you only publish one or two really awesome posts per week instead of 5 or 6 useless posts, you’ll be much better off, and so will your readers.

7. Unique, Quality Design

The last approach that I’ll mention in this article is to use the design of your blog to stand out. Visitors are much more likely to remember your blog if the design stands out to them in some way. It could be a color scheme that gets their attention, a custom header design that stands out, custom graphics that make your blog unique, or just a quality design with a good user experience.

Getting a quality design sounds expensive, and it certainly can be, but there are some affordable options. ThemeForest is a huge marketplace with thousands of templates and WordPress themes that you can purchase for less than $100. This is a great way to get a professional-looking site at a fraction of the cost of a custom design.

There are plenty of other places to buy WordPress themes as well. One of my favorites is Elegant Themes. They have more than 80 different themes, most notably Divi. Divi is a highly flexible theme that includes all kinds of layout and design customizations that you can do with a drag-and-drop editor, no coding or experience needed.

Of course, if you have the budget or the skills to create a custom design that is also a great option. TwelveSkip, the blog of Pauline Cabrera is a great example of a well-designed blog with an appealing color scheme that will stand out and be remembered.

TwelveSkip

What’s Your Approach?

How do you make your blog stand out? Please feel free to share from your own experience in the comments.

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Comments

  1. says

    Thanks for the mention Marc
    As always you have done a great job and made a comprehensive post that ticks most all the boxes!
    I am glad my images caught your attention. It has been a hot topic for me since late last year, and I find now I have got it down it is paying dividends! Like this one :>
    Thanks again
    ashley

    • says

      Ashley,
      Thanks for your comment. Yeah, that’s a good point. Your images also got you a mention and a link in this post, so that’s a great example of how they can help.

  2. says

    Hi Marc,

    I really enjoyed your post and agree with your points wholeheartedly. I’ve gone a step farther with my images and make sure they are not found anywhere else on the Internet, using TinEye.com to make sure it’s a unique footprint.

    Very much agree with let your personality come through, and loved your example of Adrienne, yes!~ – those that don’t lack confidence, I think and it’s a layering process.

    Thanks for your thought-provoking article!

    – Carol

    P.S. I found your post on Kingged.com. :)

    • says

      Hi Carol,
      Thanks for your feedback. That’s great that you work to have really unique images for your posts. And yes, Adrienne is an excellent example for the rest of us.

  3. says

    Great great piece Marc. Question:

    Does a blog such as you describe actively engage in SEO optimization, or will the epic content and images drive enough organic traffic through the long tail. What’s your opinion?

    Thanks again!
    Nate

    • says

      Hi Nathan,
      Thanks for your comment and question. I can’t speak for any of the bloggers who were used as examples in this post, but I can share more about my approach. I do care about SEO, but I don’t obsess over it. My approach is to have a search engine friendly site (well coded theme like Genesis or Thesis if you’re using WordPress, ProfitBlitz is built on Genesis). I do a little bit of link building but it’s not so much about SEO as it is about referral traffic, exposure, and making connections with other bloggers and site owners.

      In my opinion it’s not the best use of time for the typical blogger to obsess over having perfect on-page optimization. Have a search friendly theme, use a plugin like Yoast SEO to set some of the details like page titles, and focus on creating great content.

      • says

        Oh, you mean people skills! Who would have thought! ;)

        I agree 100% and plan to get my site onto Genesis ASAP. I think that the basics of SEO are important, but it’s your content that will get folks to subscribe and come back.

        Cheers and thanks for the speedy and detailed reply.

  4. says

    Hi Marc,

    I have read alot of article post familiar to this one. We need no pro blogger to tell us that “THE BLOGOSPHERE IS NOW COMPETITIVE”. A blogger needs to be unique by creating his/her own style or writing in order to be successful.

    All the 7 ways you mentioned here are great and no bloggers should ignore them. I do implement all this ways on my blog except “Display Your Personality”. I love being simple and not flashing myself in picture to the world.

    YOUR EFFORT WILL SPEAK FOR YOU & the world will later come to know about you through your blogging work and Impact. Just be after value adding and the rest will follow. I don’t this way #5 is important but optional for bloggers who feel comfortable about it.

    Thanks for sharing this article post with us and i see it very helpful to almost all kind of bloggers.

    Have a nice day

    I found this article post on KINGGED.COM and i have KINGGED it

    • says

      Hi Olamosh,
      I agree with you that it is not 100% necessary to display your personality. Actually, my most successful blog (I sold it last year) did not display my personality and I did that intentionally because I knew I wanted to sell it at some point. However, it is an approach that can work very well and can help to set you apart and stand out.

  5. says

    Fantastic tips, Marc.

    Publish useful content, engage with your audience, connect with influential people in your niche,
    and market your content with social media, blogging communities and other tools.

    Thanks for sharing!

  6. says

    Good and relevant examples covered in your post. I can take baby steps on photoshop due to which i cannot make good pics. Will try pic monkey as suggested by you.

    • says

      Hi Harish,
      You don’t need to be a great designer or a Photoshop expert. Most bloggers, myself included, are not great at design. Just pay attention to blogs that you visit that make good use of images, and try to use their images of examples that you can follow.

  7. says

    This can definitely be classed as an “Epic Post” Marc :-)

    It’s great that you mentioned about posting less frequently with awesome content rather than all the time with fluff. I think there does feel a lot of pressure to be constantly creating content, but it wise to remember that you want to be well known for the content you provide and not just the amount of it.

    • says

      Hi Catherine,
      Thanks for your comment. I have tried a lot of different things over the years with posting frequency on my blogs, and I’ve never really had good results with frequent posts that are short or don’t require much time. Like you said, the quality of the content needs to be more than fluff, and most single-author blogs can’t really do a good job with high posting frequency, so it’s better to just cut back.

  8. says

    Hey Marc,

    I’m so sorry I’m just now getting by here but I sure do appreciate the mention here. Wow, imagine my surprise but I’m so glad to make it on this list of things we should be doing to make our blogs stand out.

    I agree with everything that you’ve mentioned and each person that you’ve used here as examples does very well. I’ve been using Canva for my images although I would love to have specific ones like what Rebekah has been creating. Something more unique and stands out.

    You definitely need to add yourself to this list because all of your posts are just jam packed with awesome content and we all are learning from you as well.

    Thanks again for the mention and hope you enjoy your weekend.

    ~Adrienne

    • says

      Thanks for your comment Adrienne. I’m happy to have you as a part of this post, and I’m glad that you appreciate the recognition.

      I haven’t used Canva but I have been seeing it mentioned everywhere recently. I’ve been using Photoshop for a long time so I tend to just create my graphics there, but I’ll have to check out Canva.

  9. says

    in this competitive blogging world,we should keep our blog very attractive for the users to be a successful blogger.for that we have to do lot of things like choosing themes for blog,useful posts for the users ..etc.you have explained how to do those with neat examples ,by this new bloggers like me can easily understand the things have to do to be a successful blogger.thank you for your post..

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