Get Started with DPD for E-Commerce

If you’re interested in monetizing your blog or website by selling digital products, you might think that setting up the e-commerce functionality would be difficult. Fortunately, there are several systems available that make it quick and easy to start selling products from your own site, and you won’t need any coding or programming knowledge.

On this page I’ll cover one of those simple e-commerce systems, DPD (short for Digital Product Delivery). You may also want to see the information on a few similar options, Send Owl and E-Junkie.


Disclosure: This information is not sponsored or endorsed by DPD. I have used DPD in the past, not on any of my current websites, and I found it to be a great system for small online shops. This page does include affiliate links and if you sign up for a paid plan with DPD through one of my links I will make a small commission. The affiliate relationship has not influenced the information and opinions presented on this page.

What is DPD?

DPD is, in their own words, “an all-in-one shopping cart and digital fulfillment service for downloadable products.” With DPD you can easily sell digital products from your website without the hassle. DPD provides a secure shopping cart, integrates with PayPal and other payment gateways, and automatically provides protected download links to your customers. You can upload and set up your product within a matter of minutes, add the button code created by DPD to your website, and people can start buying products from your site.

Who Should Use DPD?

DPD is a great option, but it’s not the right fit for everyone. For example, if you want to run a large e-commerce site with 2,000 products, DPD would not be an ideal solution (try Shopify).

DPD may be a great fit if you have an existing website or blog and you want to sell a few digital products. There is no limit to the number of products you can sell with DPD, but pricing is based on the number of products, and the simplicity of the system also makes it a better fit for smaller online shops.

Many successful bloggers make at least a portion of their income by selling digital products like e-books, training videos, online courses, or other types of downloadable products. DPD is a great option for bloggers who want to sell their own products.

Things to Love About DPD

Here is a quick look at some of the great things about DPD.

Use it With Your Existing Website

Many e-commerce systems will serve as a content management system and/or require you to have a website specifically built for their system. For blogs and websites that just want to sell a few products it often makes more sense to use another system, like DPD, that can work with any website.

With DPD you’ll be provided code for “buy now” and “add to cart” buttons that can be added to the pages of your existing site. For example, say you’re a blogger and you want to sell an e-book from your blog. All you have to do is set up the product in DPD, then copy the button code provided by DPD, and paste it in to the blog post or page where you want the button to appear. When someone clicks on the button they’ll be led to the shopping cart, which is hosted by DPD, where they can complete the purchase.

Not needing to create a new website to start selling products can save you thousands of dollars. DPD also gives you more flexibility to do whatever you want with your website rather than being restricted to a site that is built on a particular system. Regardless of whether you use WordPress, some other CMS, or a static HTML website, DPD can work for you.

Quick and Easy to Get Started

You can literally sign up for DPD, create your first product, and add it to your site in 5 or 10 minutes. Setting up e-commerce can be pretty complicated with some systems, but DPD makes it easy (keep reading to see just how easy it is).

30-Day Free Trial

If you’re not sure that DPD is the right option for you, sign up and you’ll get the first 30 days for free. You don’t even have to provide credit card or payment info to get started. This gives you plenty of time to add your own products and try out the system before paying anything. And when it does come time to pay, DPDs prices are very reasonable. You can sell up to 20 products for $10 per month, with higher-priced plans also available for stores with more products.

No Security Worries

Since the shopping cart is hosted by DPD you won’t have to worry about things like PCI compliance with your own server. Typically, e-commerce sites require a lot of attention to security and protecting customer data. DPD takes care of those details for you since no personal information from your customers will be entered on your own server. If you’re running a small online shop it is a great thing not to have to worry about these issues.

No Per-Sale Fees

DPD charges a flat monthly fee based on the number of products that you have in your shop and the amount of disk space that you need to store your digital products. You will not be charged a per-sale fee and DPD does not take a commission out of your sales (you will have fees from your payment processor, PayPal or others).

Secure Downloads

DPD hosts your digital products and they provide secure, protected download links to your customers. The customers will not be given a download link that they can turn around and share with other people, so it makes your products more secure and reduces theft. You can set a limit on download attempts and the number of days that protected download links will work before expiring. If a customer needs to download a product after that time you can reset the purchase very easily.

Customizable Email Templates

You can easily customize all of the emails the DPD sends to your customers.

Built-In Affiliate Program

DPD includes a built-in affiliate program so that you can allow others to promote your products in return for a referral commission. This is a great way to expand your reach and increase sales.

Mobile-Ready Shopping Cart

The DPD shopping cart works on Android and iOS devices (iPhone and iPad) so your customers can buy your products from just about anywhere.

How to Get Started with DPD

If you’ve seen enough and you want to get started with your 30-day free trial of DPD, follow these steps. First, click the button on their homepage to sign up for the trial.

Setting up e-commerce with DPD

You’ll be led through a simple signup process. First, you’ll enter your name, email, and create a password. Next, you’ll enter some details like your store name, cart URL, and the name and email of the support person (can be yourself).

Setting up e-commerce with DPD

Next, you’ll select your payment method. The easiest way to get started, for must users, is to use PayPal Payments Standard. If you have a regular PayPal account you can use it here. Other options include PayPal Express, PayPal Payments Pro, Payza, Clickbank, 2Checkout,, Stripe, Sage Pay Direct, and Pin. If you’re using PayPal Payments Standard all you need to do is enter the email address used for your PayPal account and payments will be sent to this account.

That’s all you have to do to setup your store! Of course, you’ll want to add some products. Click on the “New Product” link under “Product Tools” in the vertical navigation.

Setting up e-commerce with DPD

From here you’ll choose “digital product”, unless you are selling a physical product that will be shipped to customers. You’ll enter details like the product name and price, as well as some optional details like a SKU and product description. Next, you’ll be led to a page where you can add the digital file to be delivered to customers.

Setting up e-commerce with DPD

In most cases you’ll simply upload the file (usually a zip file) from your computer. You’ll then click on the button to finish the product and you can click on the button creator to get the code for your choice of button styles.

Setting up e-commerce with DPD

Copy the code provided by DPD and paste it in to your website. If you’re using WordPress, click on the “text” tab before pasting the code. Code doesn’t work if you paste it while on the “visual” tab.

Setting up e-commerce with DPD

You’ve now got a product for sale thanks to the help of DPD and you’re ready to start making money! There are a lot of other things that you can do from your DPD dashboard, like customize the email templates, set up your affiliate program, create coupon codes, and more.