One of the essential aspects of a successful website is high conversion rates. You want to have an eye-catching landing page that will turn an interested audience into satisfied consumers.
How do you do that? Well, you need to know these 10 tips for crafting a high converting landing page.
What makes a good landing page?
Before we share our ten tips, keep in mind that a lot of factors need to come together to make a successful landing page. Psychology plays a big role in converting viewers to consumers. You need eye-catching visuals, organization, minimal distractions, and consistency.
With the best resources, you will point your audience in the right direction and create better conversion rates. Here’s what you need to do.
Step 1: Simplify and stick to one goal
Don’t try to tackle everything at once. Figure out a clear goal for your page and stick to it. If you want to direct the audience towards purchasing an item, make sure the page reflects that. Be direct but engaging. Keeping it simple and oriented on one goal will keep both you and your audience from being overwhelmed.
Step 2: Directional and visual cues
Use elements like colors, fonts, and shapes to your advantage. Remember that the shape and fonts of a logo affect the feeling of an audience. Specific colors, shapes, and fonts can evoke certain emotions.
Keeping your message and links central on the page is key for converting clicks. You don’t necessarily want to put giant arrows pointing at the link, but keep the flow of the page streamlined towards product links or contact information. As a result, their eyes will follow.
Step 3: Message match & consistency
Figure out your message for the page and stick to it. If you want to encourage them to buy a product, tell them about it. If you want them to learn more, point them towards the link.
It all goes back to keeping it simple, but engage the audience, too. You will only get the conversion you’re looking for if you make them interested first. That comes down to finding your message and sticking to it.
Step 4: Get rid of distractions
While you want visuals and to direct the reader to your link, you do not want to overwhelm them. Some pictures or designs are acceptable in some cases, but be sure not to go overboard.
Remember: simplicity is key. You don’t need all the extra “fluff” of fancy graphics or designs if you have a clear and compelling message.
Step 5: Design for usability
This is one of the basics of web design, but it makes conversion a lot easier too. In the modern age, it’s incredibly important to be sure your website is optimized for mobile. Many people access the internet from their phone, so a mobile optimized site is the only way to be sure your website is truly user-friendly.
Keep it sleek and easy to use, as though someone who was using the web for the first time could navigate your website.
Step 6: Convince with copy
When it comes down to it, the only true way to achieve better conversion is to have persuasive copy related to your link. If you are selling a product or service, take the time to convince the reader why they need it. If you are redirecting to another part of your website, tell them why they need that information. Persuasion is key to successful copy.
Step 7: Perfect headlines
The headline is the first thing the reader sees when they come to your website, so you want something to hook them in. Sometimes questions are the best way to rope them in. This way, they are compelled to learn the answers.
More importantly, a good headline will increase your search engine ranking, too. Create a headline that is descriptive but not too long, it should be engaging but not “clickbait,” and use keywords related to your business or product.
Step 8: Compelling CTA buttons
The final step before conversion that the audience sees is the call to action (CTA). The CTA is what decides if they click through or not. You want to encourage them without being too pushy – make it clear that the link is where they should go, but don’t be aggressive.
Step 9: Include social proof
Social proof doesn’t mean social media, although if your brand has social media, it doesn’t hurt to connect it. Social proof is essentially the word of mouth of the internet, like positive reviews or statements from past clients.
You can spout off as many statistics as you want, but most people are more inclined to believe the stories and experiences of another person. Reviews on your landing page could be the difference between a few conversions or dozens.
When people see that others have had positive experiences after following through, they are more likely to believe it will work for them, too. The power of stories and persuasion is strong.
Step 10: Clearly state your value proposition
What makes your product or business different?
What are you offering to your audience to successfully convert them to customers?
That is what you should convey with your value proposition statement.
How does your offering benefit them?
Appeal to the audience and tell them exactly what you can do and how it helps them. Don’t just say “we’re great” – tell them why, and tell them why they should care. New buyers will be able to tell if you’re passionate about what you do, or just money hungry.
A good landing page grabs the attention of the reader and convinces them to follow through. A good landing page uses all of these techniques and has a thorough understanding of your brand and intended audience.
Be direct, engaging, and convince them that your business is the right choice. From the brand logo to the CTA, everything should tell them exactly why you are the brand to trust. Only then will your conversion rates rise.
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