Regardless of what type of online business you are running, growing an email list is one of the best ways to build sustainable traffic and income. One of the common challenges that many bloggers and marketers face with building an email list is a fear of losing subscribers.
Of course, the goal is to gain subscribers not to lose them, but you shouldn’t be worried about people choosing to no longer receive your updates by email.
Every email that you send to your list will need to include an unsubscribe link that allows people to easily remove themselves from your list (and if you’re using a service like GetResponse or AWeber this will all be handled for you automatically). So every time you email your list you are likely to have some people that choose to unsubscribe.
Some bloggers and marketers worry so much about people unsubscribing that it prevents them from emailing their list at all, or limits them to very infrequent emails. The whole purpose of growing your list is to be able to stay in regular contact with your followers, so infrequently or rarely emailing your list almost defeats the purpose.
If you want to get the best results with email marketing you will need to ditch the fear of people leaving your list. In reality, it’s really nothing to fear, and we’ll look at 7 reasons why.
Social media clearly provides tremendous potential for bloggers and other marketers to get unparalleled exposure. Many of the challenges that arise with social media marketing involve using your time in the most effective way possible. There are so many different social networks out there, and it is difficult to know which ones you should use and how many you should be focusing on. And it can be equally challenging to use social media effectively without allowing it to consume all of your time.
I recently reached out to some of the leading experts in social media marketing to ask them two questions about using social media efficiently. The first question relates to choosing the right social networks to use, and the second question relates to using your time efficiently. You’ll find some really helpful advice in their responses.
When I visit different blogs one of the things I like to observe is how they are making money. The typical monetization methods like AdSense, banner ad sales, and affiliate marketing are what you’ll usually find. Some blogs, of course, have their own products or services to sell.
Even blogs that use these common monetization methods can put a unique spin on it to do something that stands out. In this post I want to highlight five blogs that are doing something a little bit different than most other blogs. Of course, there are far more examples that could be featured as well, so if you know of any interesting examples please feel free to share them in the comments.
Hopefully taking a look at these five blogs will give you some ideas about how you can monetize your own blog. Looking at blogs in different industries and niches can be a great exercise because it can help to get you out of the rut of doing the same things as all the other blogs in your niche or industry.
When it comes to growing your blog, building a social media following, getting traffic to a website, establishing your reputation in the industry, or just about anything else you could want to accomplish online, you’ll need some help from others.
Blogger outreach is a common topic these days as many people have realized that networking with influential people can be one of the fastest and most effective ways to gain exposure.
One of the challenges is that you need to develop a relationship with influential people who are likely very busy and a little but difficult to reach. You’re not likely to have great results by simply emailing the most popular bloggers in your niche or industry and asking them to share a link to your recent blog post.
So how can you go about getting noticed by influential people and start to develop that relationship? In this article I’ll cover 11 different possibilities, along with some examples.
As I’m sure you have noticed, many successful bloggers are making money by selling their own e-books. If you have never written an e-book the process can seem pretty overwhelming. Not only do you need to write it, but you’ll also have to format it, get a cover designed, decide on a platform for selling it, and promote it. If you’ve thought about writing and selling e-books you may have decided that it is just too difficult.
Well, the truth is that most of the technical challenges are not that difficult if you have some direction. I recently emailed Ryan Biddulph of Blogging from Paradise to see if he would be willing to do an interview with the intent of providing that direction to anyone who is looking for a little bit of assistance or guidance with getting an e-book completed and for sale. Ryan graciously agreed, and in this post I think you’ll find some really helpful advice that you can put into practice right away.
One of the biggest challenges for any blogger is making efficient use of your time. It doesn’t matter if you are blogging part-time or full-time, there will always be more things to do than time available. Learning how to make the best use of your time is critical if you want to maximize the results of your blog.
Recently I reached out to a number of successful bloggers to get their feedback and advice in regards to tools and resources that they use to improve efficiency. You’ll find an interesting variety in the responses of these bloggers. Some of the same tools are mentioned several times, some are only mentioned once. Some of the bloggers use several different tools for efficiency, and others use very few, if any.
Regardless of what topics you cover at your blog, a never-ending challenge is finding topics that will interest your readers, encourage them to share it with others, and convert first-time visitors into subscribers and repeat visitors. There are a number of different ways you can go about brainstorming blog post ideas, and a few months ago I covered this topic in 13 Easy Ways to Come Up with Blog Post Ideas. One of my suggestions in that post is to use Ubersuggest, a free tool that can help you to generate a lot of post ideas quickly. Ubersuggest is a really simply tool, but it can be quite useful to get ideas that are based on phrases people are actually using in their searches.
I recently came across a tool that takes the idea of search suggest to a new level, and I wanted to cover it in a blog post because I think it could be a very valuable tool for many bloggers. If you’re not familiar with search suggestion tools here is a quick rundown of how they work. When you are doing a Google search Google will make suggestions based on the words/letters that you have entered and what other users are searching for.
A few weeks ago I published a group interview with 26 different bloggers talking about their favorite methods for monetizing a blog. Many of those blogging experts mentioned affiliate marketing as one of their favorite ways to make money from a blog, and so I thought it would be helpful to write a detailed article about why and how bloggers can make money through affiliate programs. If you’re looking to make more from your own blog one of the best possibilities is to increase the amount you are making as an affiliate.
There are a lot of different ways to go about making money online (which is part of the reason why it can be so overwhelming if you are just getting started), and membership websites are a favorite of many online marketers. With a membership site you’ll offer some sort of content, products, or services exclusively to people who have paid to get access to your site, and it will also involve a recurring payment in order for the membership to stay active. There are a lot of reasons to like the membership model, which we’ll get into in just a moment, but I think it’s important to take a balanced look at the subject because there are also some significant challenges to having success with a membership site.