by Marc Andre | Blogging, Internet Marketing
One of the biggest challenges in internet marketing is knowing where to focus and how to use your available time, effort, and money for maximum impact. There are countless different ways that you can go about making money online or promoting your website or blog.
The problem is that there are so many possibilities and ideas that most people tend to bounce from one to the next before ever having success. In order to succeed you’ll need to focus long enough to put in the necessary effort and time for any approach to work.
What I love about detailed case studies is that you can see the steps taken by someone else, and what they were able to achieve with their approach. Staying focused in your own work can be a lot easier when you are basing your steps off of a plan laid out by someone else, when you can see that the plan worked for them.
In this post I’ve collected a wide variety of cases studies from different blogs that I think will be very interested and practical for you. Browse through the case studies listed here and I’m sure you’ll find something that you can put into practice to improve your own business or website.
by Marc Andre | Blogging, Success
One of the essential elements to blogging success that I’m sure you’ve heard or read about countless times is the need to establish your reputation in your niche or industry, and to become recognized as an authority.
We all know that a strong reputation and authority can take your blog to another level, but how can you go about gaining authority?
Here are seven keys that you can focus on if you want to build authority within your industry or niche.
by Marc Andre | Email Marketing
Email marketing is a critical part of doing business and making money online. If you’re not already focusing on growing your list, you should make it a priority today. And if you’re already building a list, being able to make even a small increase in conversion rates can have a dramatic impact on the growth of your list and its effectiveness.
With an established email list you’ll be able to stay in close contact with your most loyal followers, offer valuable information and content to them, promote your products and services, and generate traffic to your website or blog. As countless websites and blogs have experienced crushing drops in search engine traffic due to Google’s algorithm changes and updates, growing a mailing list is increasingly important for the long-term stability of your business.
In this post you’ll find links to a wide variety of resources, tools, and articles that can help you in your own email marketing efforts.
by Marc Andre | Affiliate Marketing, Ecommerce, Making Money Online
If you want to sell products from your website or blog you will be faced with the decision of creating your own products to sell or acting as an affiliate to promote other people’s products. Both provide excellent opportunities, but there are some unique pros and cons that should be considered. In this article we’ll take a look at these pros and cons, and hopefully this can help you to decide which path is right for you.
by Marc Andre | SEO
Regardless of what type of website you have or how you want to monetize it, getting links from other websites and blogs is critical if you want to build consistent, stable traffic. Links are often desired for their impact on search engine rankings, but the right links can also drive a lot of click through visitors and help to increase your exposure.
While publishing great content may help you to attract some links, you’ll probably need to be proactive in order to really do an effective job at getting quality links. This is especially true if your website or blog is new or does not already have an established audience.
A big part of link building success involves finding the right opportunities, and doing it efficiently. Link building can easily take up huge amounts of time, so finding ways to do it faster is important.
by Marc Andre | Link Roundups
There is an incredible amount of content being published every day on topics related to internet marketing, social media, and blogging. With so much content it’s often a challenge to find the best articles that you can put to use in your own work. With that in mind, I wanted to mention several outstanding blog posts that have been published across the web this month.
by Marc Andre | Internet Marketing, Social Media Marketing
An effective approach to social media marketing can result in floods of traffic to a website or blog. So it is no surprise that most bloggers and marketers place a priority on social media.
If you’re not using social media effectively and efficiently you can wind up wasting hours of your time. In order to make the best use of your time you should take advantage of the many tools and resources available that can help you in various ways.
In this blog post I’ll highlight more than 75 resources that can help you to get more out of your own social media marketing efforts.
by Marc Andre | Blogging, Internet Marketing
When it comes to choosing a niche or industry for a blog you may have heard or read that you should find a topic with low competition so it’s easier to establish your blog as a leading authority. While this can work well for niche blogs where your goal is mainly to attract search engine traffic and make money from AdSense clicks or affiliate products, it often doesn’t work as well for active authority blogs.
My preference is to blog in very popular, crowded niches instead. Yes, it’s challenging to stand out and requires some effort and patience to achieve success, but you don’t need to dominate the niche in order to make money.
In a large, popular niche it’s possible to have a very profitable blog simply by being a somewhat small player. You will, of course, need to be able to attract an audience, but you don’t need to compete with the leading blogs that get millions of visitors each month. In a popular niche you can have a successful, but not dominant, blog that is well monetized and make a healthy profit.
There are a number of specific advantages to blogging in a crowded niche, and here are some of the most important ones.
by Marc Andre | Blogging, Internet Marketing, Making Money Online
Selling advertising space is one of the most notable blog monetization strategies, and many bloggers dream of being able to earn a living simply be selling banner ads on their blog.
Recently I wrote 9 Convincing Reasons Why You Shouldn’t Sell Ads on Your Blog, but as I mentioned in that article, there are some situations where it does make sense to sell ads. Most high-traffic blogs can make a decent income from selling ad space, so while it may not be the best monetization option for most bloggers, there are times when it can be an effective strategy.
A few years ago I made the vast majority of my income from selling banner ads on high-traffic blogs, and I learned a lot through the process of attracting advertisers and keeping the ad spots filled. In this article we’ll take a look at 10 steps to making money by selling ads. While there are other monetization methods that I now prefer, like product sales, these tips should prove to be very practical and helpful for bloggers who aspire to sell ads.
by Marc Andre | Blogging, Internet Marketing, Making Money Online
Creating niche websites is one of the more popular ways to make money online, and it can be an especially good option for people who don’t have loads of time to invest in a site on an on-going basis. Building a successful and profitable niche website will take work and time, but with most niche sites the majority of the time is spent at the beginning of the process. Once the site reaches a certain level you can cut back, and it will generally require much less time than an authority blog or most other types of websites.
Another great thing about niche websites is that the process can be duplicated, so you can create as many niche sites as you want. Also, much of the work can be outsourced for reasonable prices, which will even further reduce the amount of time that you’ll need to devote to it.
In this post I want to highlight a number of resources, tools, and websites that can be extremely valuable when building niche sites of your own. Some of these resources are free and others must be purchased, but there is plenty here to get you started on any budget.
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