Regardless of what type of online business you are running, growing an email list is one of the best ways to build sustainable traffic and income. One of the common challenges that many bloggers and marketers face with building an email list is a fear of losing subscribers.
Of course, the goal is to gain subscribers not to lose them, but you shouldn’t be worried about people choosing to no longer receive your updates by email.
Every email that you send to your list will need to include an unsubscribe link that allows people to easily remove themselves from your list (and if you’re using a service like GetResponse or AWeber this will all be handled for you automatically). So every time you email your list you are likely to have some people that choose to unsubscribe.
Some bloggers and marketers worry so much about people unsubscribing that it prevents them from emailing their list at all, or limits them to very infrequent emails. The whole purpose of growing your list is to be able to stay in regular contact with your followers, so infrequently or rarely emailing your list almost defeats the purpose.
If you want to get the best results with email marketing you will need to ditch the fear of people leaving your list. In reality, it’s really nothing to fear, and we’ll look at 7 reasons why.