When it comes to choosing a niche or industry for a blog you may have heard or read that you should find a topic with low competition so it’s easier to establish your blog as a leading authority. While this can work well for niche blogs where your goal is mainly to attract search engine traffic and make money from AdSense clicks or affiliate products, it often doesn’t work as well for active authority blogs.
My preference is to blog in very popular, crowded niches instead. Yes, it’s challenging to stand out and requires some effort and patience to achieve success, but you don’t need to dominate the niche in order to make money.
In a large, popular niche it’s possible to have a very profitable blog simply by being a somewhat small player. You will, of course, need to be able to attract an audience, but you don’t need to compete with the leading blogs that get millions of visitors each month. In a popular niche you can have a successful, but not dominant, blog that is well monetized and make a healthy profit.
There are a number of specific advantages to blogging in a crowded niche, and here are some of the most important ones.