When it comes to making money online there are a lot of different opportunities and approaches that you can take. Some of the most popular options like AdSense, affiliate programs, and direct ad sales are popular in part because they are not that difficult to set up. Of course, you need a website with some traffic or a mailing list, but setting up these monetization methods is relatively quick and easy.
While there is plenty of opportunity to earn money with these methods, and they are all methods that I use in my own business, selling your own products brings some benefits that you simply cannot get from these other methods.
When it comes to choosing a niche or industry for a blog you may have heard or read that you should find a topic with low competition so it’s easier to establish your blog as a leading authority. While this can work well for niche blogs where your goal is mainly to attract search engine traffic and make money from AdSense clicks or affiliate products, it often doesn’t work as well for active authority blogs.
My preference is to blog in very popular, crowded niches instead. Yes, it’s challenging to stand out and requires some effort and patience to achieve success, but you don’t need to dominate the niche in order to make money.
In a large, popular niche it’s possible to have a very profitable blog simply by being a somewhat small player. You will, of course, need to be able to attract an audience, but you don’t need to compete with the leading blogs that get millions of visitors each month. In a popular niche you can have a successful, but not dominant, blog that is well monetized and make a healthy profit.
There are a number of specific advantages to blogging in a crowded niche, and here are some of the most important ones.
If you’re launching a company for the first time, or you’ve been trading for a few months now, there’s a good chance you haven’t given much thought to an exit strategy. The chances are you’re too busy planning a successful future to worry about what happens when it all comes to an end.
Advertising is the cornerstone of a startup business that contributes to its success and survival. Many startup businesses fail not because consumers did not like their products, but because they were unaware of their existence. A business may have industry-transforming products and services that exceed customers’ expectations, but are futile without advertising. Therefore, a startup has to employ advertising to announce its existence to consumers.