Late in 2014 I launched a new site as a side project with the goal of selling digital products. In late December I set up a mailing list with GetResponse and took a few steps to attract subscribers to that list. After 90 days that list reached 5,273 subscribers. That’s certainly not the fastest growth in the history of email marketing, but it’s not bad and does provide a good start that should continue to send traffic and generate sales.
While I have been prioritizing email lists for the past few years I took a different approach with this list, and I wanted to put together this quick case study to show the specific steps that I took. If you are getting started with email marketing hopefully this info can help you to grow your own list a little faster.
If you are a long-time reader of ProfitBlitz you know that selling your own digital products is one of my favorite ways to monetize a website or blog. Creating and selling your own product allows you to have freedom over pricing, benefit from the reputation that you have developed, create streams of steady income, and explode your revenue through an affiliate program. And for product sellers, offering upsells or higher-priced packages is a great way to boost your revenue even further.
Everyone loves getting something good for free. As a blogger or marketer you can use freebies to gain valuable exposure and reach a larger audience, and the best news is that you can use freebies in just about any industry or niche.
I’ve been using free downloads with my own blogs for about 5 years now, and it is a strategy that has proven to work very well for me over the years. In many cases I use the freebies to promote digital products that I sell, and I also use them for attracting traffic to my sites/blogs.
In this article I’d like to share a few quick tips that can help you to get better results with the freebies that you offer to your visitors. But first, let’s take a look at some sample scenarios of how freebies can be used.
It’s no secret that selling your own products is one of the best ways to make money from your website or blog. This is especially true with digital products like ebooks, courses, and other downloadable products that don’t involve inventory or shipping.
But one of the biggest reasons many people put off creating and selling their own products is because they don’t think they will be able to generate enough sales. The answer to this is an affiliate program that allows other bloggers and website owners to promote your products in return for a commission on sales that they refer. With an effective affiliate program you won’t need to have your own audience, and it’s possible for anyone to start making money by creating and selling products.
Social networks like Facebook, Twitter, and Google+ get the majority of attention from bloggers and marketers, but Pinterest is a site that has become one of my favorites over the past year. Although all of the major social networks have become more visually oriented in recent years, Pinterest is almost exclusively visual.
There are a lot of reasons to like Pinterest, but what really separates it from the other leading social networks is its ability to send ongoing traffic to your site or blog. With Twitter you may be able to drive visitors to your content through your own tweets or tweets from influencers, but the lifespan of a tweet is usually only a few hours. After several hours the link in that tweet is unlikely to continue to send traffic to your site.
Pinterest, on the other hand, is much more likely to become a stable source of traffic that sends visitors on a daily basis. Of course, in order for this to happen you will need to get your items re-pinned, preferably on some influential boards, and that is what I will cover in this post.
Although most blog posts are primarily text, graphics and images can be extremely effective for holding the interest of your visitors and for improving your results with social media. With major social networks like Facebook and Twitter become more graphically-oriented, quality images can go a long way in helping your content to stand out, get shared more frequently, and attract more traffic. And with Pinterest visual content is everything.
But if you are not a designer you may be unsure of how you can get quality graphics for your blog without hiring a designer. The good news is that you don’t need to be a designer in order to get effective images, and you don’t need to hire a designer or own Photoshop. Canva is a free web app that makes it possible for anyone to create graphics for a variety of purposes, including use with your blog posts.
Being able to earn a full-time income as a blogger is a dream for many people. Some are able to make that dream a reality, but most give up before ever reaching their goals.
Niche Hacks is a blog that I’ve been following for close to a year now, and ever since I first came across the site I’ve been very impressed with how Stuart Walker runs the site. If you’re not familiar with Niche Hacks it is a blog that focuses on helping readers to find profitable niches for their own websites and blogs.
The site recently turned one year old and Stuart published a progress and growth report detailing the first year of the site and its current state. If you read that post you can see a lot of interesting details about how the site has grown, but perhaps the most interesting part is that Niche Hacks is now generating a profit of over $6,000 per month.
That’s a fantastic accomplishment for a blog that’s only one year old, so I reached out to Stuart to see if he would be willing to answer some questions about how he achieved this. If you’re looking to start a blog or hoping to work your way towards a full-time income from blogging you won’t want to miss the advice and insight that Stuart shares here.
Regardless of what type of online business you are running, growing an email list is one of the best ways to build sustainable traffic and income. One of the common challenges that many bloggers and marketers face with building an email list is a fear of losing subscribers.
Of course, the goal is to gain subscribers not to lose them, but you shouldn’t be worried about people choosing to no longer receive your updates by email.
Every email that you send to your list will need to include an unsubscribe link that allows people to easily remove themselves from your list (and if you’re using a service like GetResponse or AWeber this will all be handled for you automatically). So every time you email your list you are likely to have some people that choose to unsubscribe.
Some bloggers and marketers worry so much about people unsubscribing that it prevents them from emailing their list at all, or limits them to very infrequent emails. The whole purpose of growing your list is to be able to stay in regular contact with your followers, so infrequently or rarely emailing your list almost defeats the purpose.
If you want to get the best results with email marketing you will need to ditch the fear of people leaving your list. In reality, it’s really nothing to fear, and we’ll look at 7 reasons why.
Social media clearly provides tremendous potential for bloggers and other marketers to get unparalleled exposure. Many of the challenges that arise with social media marketing involve using your time in the most effective way possible. There are so many different social networks out there, and it is difficult to know which ones you should use and how many you should be focusing on. And it can be equally challenging to use social media effectively without allowing it to consume all of your time.
I recently reached out to some of the leading experts in social media marketing to ask them two questions about using social media efficiently. The first question relates to choosing the right social networks to use, and the second question relates to using your time efficiently. You’ll find some really helpful advice in their responses.